Thierry Chiaradia P Siqueira

- Responsible for Key Accounts: GPA, Carrefour, and Dia Brasil. - Nationwide scope with a focus on the strategic development of key accounts. - Category, channel, and brand vision, acting according to each client’s specific needs across the national territory. - Development of Joint Business Plans (JBP) for key accounts. - Financial management: analysis of gross profit, ROI, and P&L by client. - Focus on digital 1P and 3P.

- Responsable to lead the SP merchandising team. - Development strategic plans w/ most important customers as GPA, Carrefour, Atacadão e Assaí - Understanding consumer behaviour each Retail Environment Promotional planning and specific activities to each customer ( distributors, wholesale, C&C, retail, KACC). - Trade marketing initiatives to each customer Recommendation on right assortment, pricing monitoring, inventory control, promotion, merchandising materials, P&L and ROI. - Strength knowledge in big campaign behind most important customers focus on sell out, inventory, trade up and profitable products, margin and core products. - Monitoring sales and some KPIs (5Ps) in most important customers (ex: GPA, Carrefour, Walmart w/ a monthly letter performance). - Seek to flawless execution in the top retailers. - Business understanding to develop more innovative and strategic solutions for my customers, combining planning and execution capabilities.

- Developt strategic plans each RE understanding consumer behaviour. - Promotional planning and specific activities to each customer ( distributors, wholesale, C&C and retail) - - Jul’17 until Jan’19 responsable for SP, MG, MT, MS, GO and DF. - Trade marketing initiatives to each customer JBP at most important customers in the area.

- Strong background in commercial practices leading with different retail environments. - Developt strategic plans each RE understanding consumer behaviour. - Promotional planing and specific activities to each customer ( distributors, wholesale, C&C and retail) -Responsable for SP, PR, SC and RS with wholesale and retail. - Trade marketing initiatives to each customer GPA, CARREFOUR, WALMART, DIA, ATACADÃO, ASSAÍ, MAKRO, SAM'S CLUB, ROLDÃO, TENDA, etc. - JBP at most important customers each state.

- Recommendation on the right assortment, pricing monitoring, inventory control, promotions, and merchandising materials for customers in RS, with a focus on distributors. - Monthly training program for distributor sales representatives. - Development of tailored sell-out activity plans for each distributor. - Strong expertise in managing major campaigns with distributors, focusing on sell-out, inventory, margin, and core products. - Monitoring sales performance and key KPIs (5Ps) for the most important customers (Prado and Triunfante Distributors), including a monthly performance letter. - Driving flawless execution in top retailers on behalf of distributors. - Business acumen to design more innovative and strategic solutions for customers, combining planning with execution capabilities.

Recommendation on right assortment, pricing monitoring, promotion and merchandising materials for SP, PR,SC and RS customers as distributors, DECs and wholesalers; Development of a plan to each distributor for sell out activities; Strength knowledge in big campaign behind distributos focus on sell out and distribution; Monitoring sales and some KPIs (5Ps) in most important customers (Martins and Distributors w/ a monthly letter performance) Seek to flawless execution in the top retailers for distributors; Business understanding to develop more innovative and strategic solutions for most important customers, combining planning and execution capabilities;

In charge of Retail Environment Expert indirect channel strategy, developing commercial strategies and planning tactics to all categories (Oral, Personal and Home Care); Recommendation on right assortment, shelf placement, pricing, promotion and point of sales materials to each retail environment as Cash&Carry and Provision; Market study for "Go to Market" strategy definition of Brazilian service providers, especially Wholesalers w/ sales force, Distributors and C&C; Training program for Wholesalers w/ sales force, Distributors and C&C; Expertise and Know-how in planning and execution of sell out activities, in-store shopper promotion nationally covering more than 100 stores; exclusive tabloids; mapping and definition of retail environment clusters based on shopper insights; "Speed to execution" in launches for each retail environment; Development of a plan to defend from "low prices brands" nationally for toothbrushes.

Responsible for all categories development as Oral, Personal and Home Care, creating new point of sales materials & brand activation; Business understanding to develop more innovative and strategic solutions, combining planning and execution capabilities; Shopper Program Team in search of innovation and layout solutions for point of sales materials (diplays and POPs) for each retail environment; Strength knowledge in trade marketing behind hypers, supermarkets, mini markets, provision and cash and carry;