Thierry CAYE ♆

SSD – Sales & Sourcing Director

About

A dedicated international business leader in the RV industry, I currently serve as Sales Director at Alden Group (alden.fr), where I design and implement innovative sales strategies, while leading sourcing operations and the co-development of new products aligned with global market trends. Passionate about digital transformation and new business models, I also initiated BuyStep® (buystep.com), an entrepreneurial project developed alongside my main role. This venture enriches my strategic perspective and sharpens my expertise in global marketplaces, innovation, and competitive intelligence. Curious, structured, and results-driven, I invest fully in every project I undertake, with a constant focus on innovation, business transformation, and international growth.

Country

City

France

Industry

International Trade & Development

Skill

Gestion de la chaîne logistique, Échanges internationaux, E-commerce, Business-to-Business (BtoB), Marché en ligne, Marketing Strategy, Business Development, Business Planning, Sourcing in Asia (China, Thailand, Taiwan, Korea, India), Cost killing, B2B Business, Global Management, Corporate and Business Strategy, International Development, Leadership Management, Operation Management, Business Performance Management, Client Communication Skills, Crisis Management Expert, Gestion d'équipe

Experience

SSD – Sales & Sourcing Director

Alden SAS

2006-10 - Present · 20 yrs

67 France

Strategic Leadership | B2B2C Sales & Marketing | Global Sourcing Optimization Driving the definition and execution of marketing and sales strategies, including pricing models, in a complex B2B2C ecosystem. Managing operations across Europe, Australia, New Zealand, and South Africa, adapting strategies to diverse market dynamics. Spearheaded the creation and leadership of a dedicated Sourcing Department, delivering substantial cost reductions and optimizing global procurement.

Founder

BuyStep® | Energy Sourcing Decision Platform | No commission. No intermediaries.

2024-11 - Present · 1 yr 11 mos

France

BuyStep® is not a marketplace. It is a decision platform dedicated to energy sourcing. In energy, the real challenge is not finding suppliers. It’s comparing them objectively, qualifying them seriously, and deciding fast — without bias, intermediaries, or commission. The market is not short of offers. It is short of clarity, comparability, and direct access. BuyStep® was designed to restore structured decision-making for energy buyers and direct market access for energy suppliers — with zero commission. 🔹 Independent Audit (Audit 9.0) 🔹 Reverse sourcing (RFQ-driven) 🔹 Comparable, exploitable data 🔹 Direct buyer–supplier access BuyStep® helps energy professionals reduce risk, save time, and regain control over their sourcing decisions. 🌍 Deploying in Europe and Asia 🤝 Building a network of Affiliate Partners 👉 www.buystep.com

Area Manager

Auchan Retail

2003-12 - 2006-9 · 2 yrs 10 mos

France

Executive Committee Member, actively shaping strategic decisions and corporate direction. Overseeing business, finance, and operations management across multiple sectors, including gardening, groceries, stationery, and textiles. Driving operational excellence, financial performance, and cross-functional alignment to maximize growth and efficiency.

Sales & Marketing Consultant

AG Thailand

2001-8 - 2003-8 · 2 yrs 1 mo

Bangkok Metropolitan Area, Thailand

Strategic Cost Optimization & Business Expansion Led cost-killing initiatives, driving significant financial efficiencies and profitability. Spearheaded new business development in Thailand, identifying growth opportunities and optimizing financial performance. Strong expertise in financial management, cost control, and strategic investments to maximize ROI.