Thien Ha Pham
Brand Manager @ Carlsberg Group
About
A go-getter with can-do spirit. To me, marketing is a unique blend of science and artistry. I believe every initiative should be grounded in solid insights & data, yet it’s the power of creativity and disciplined execution that ensures it resonates deeply with consumers.
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Vietnam
Marketing & Advertising
Project Planning, Marketing Management, Strategic Planning, Project Management, Stakeholder Management, Communication, Marketing, Data Analysis, Problem Solving, Public Relations
Experience
Brand Manager
Carlsberg Group
Ho Chi Minh City, Vietnam
In charge of Somersby (Cider)
Assistant Brand Manager
Carlsberg Group
Ho Chi Minh City, Vietnam
Honors: Top Employees of the Year (2024), Top Employees of Marketing (Q1’2024, Q2'2025), Best Team of Marketing (Q3’2024) BRAND: Huda - Expansion & Line Extension ▪ In charge of Huda Brand in Southern Market ▪ Supported on Huda Ice Twist (NPD) Launch Campaign in 2024
Assistant Brand Manager
TH Group
Hanoi, Hanoi, Vietnam
Honors: Top Excellent Performance of Marketing Department (2021) BRANDS: TH true NUT, TH true OAT, TH true RICE (Plant-based Milk/ Beverage CAT) TH true JUICE (Healthy Beverage CAT)
Brand and Content Marketing Executive
VINFAST
Hanoi, Hanoi, Vietnam
Honors: Top Excellent Performance of Marketing Department (2020) ▪ Led campaign key assets production as KV, TVC, Digital assets, etc. ▪ Led Digital & Social Activities
Executive, Data Analyst- Consumer Insight, Quantitative Research
Nielsen
Ho Chi Minh City, Vietnam
Provided full service to 20+ key client accountsin FMCG, Banking, e-Commerce, Transportation industry in Vietnam ▪ Designed and provided solutions, methodologies and questionnaires based on business objectives ▪ Manage and coordinate projects across relevant departments ▪ Worked on the analysis of results from data tables in Excel to build reports and recommendations
Education
Academy of Journalism and Communication
Public Relations, Advertising, and Applied Communication
Bachelor of Public Relations, GPA: 3.4/4- Very Good Level Honors: Top-scorers of Graduated Students (2018) - AJC Scholarship for top students. GPA: 3.4 in 2016, 2017, 2018 - AJC Excellent Student in the year 2017, 2018
Sookmyung Women's University
Coursework: Social Media, Contents Marketing, Native Advertising, Web-based and Mobile-based Advertising, Immersive Media Technology, New Media Trend
Hanoi-Amsterdam High School for the Gifted
Thien Ha Pham's Contact Information
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