Thibaut Laga

Responsible for working together with the Commercial and multiple other teams within the company’s structure to plan and deliver new product developments, implement simplification projects and provide support to global initiatives. Key deliverables: - Improving speed to market for the development of product and packaging innovations - Overseeing the multilocation teams that will take new product and packaging development concepts from ideation through industrialization - Optimizing method and process complexity for the development of innovations through targeted technology upgrades, portfolio simplification and sourcing reallocations - Generating savings for the group through innovation, simplification and optimal use of resources - Supporting Lean across all Product and Packaging Development related operations - Development and growth of all employees under the MRC/ST Product & Packaging Development Structure

Team manager of Central Blending functional experts, responsible for new to world, platform development, Next Generation blending and lead for global drive brands developments Achievements: • Defined and implemented Roles & Responsibilities for new matrix approach ways of working with the team: move from 1 category expertise/projects to multi-platform next generation and discovery workstreams • Established good working relationships with a range of senior level stakeholders (technical & managerial/operational & commercial) to run developments with Global alignment and to influence those decision-makers in order to come to the desired decisions and approvals. • Built global business case to reduce portfolio complexity in line with commercial ambition to simplify and strengthen global brands. Followed by engagement up to Board Level, and got the business case approved for implementation. • Definition of ideal blend destination portfolio for Next Generation Products, taking Consumer and ESG perspective into account

Leadership function with responsibility for all product elements of the marketing mix within the Western European Area. In my role I support the business growth agenda and brand portfolio development as the Product representative, being a core member of the area Marketing Leadership Team. I provide an understanding of product attributes and ways of working to the Area and Endmarket Teams in order to launch the product into the market. This requires a close working relationship cross functionally within the organization where network and engagement skills need to be leveraged (Ops, R&D, NPI, Marketing). As the business is currently undergoing a big transformation, this means being at the forefront of multiple innovations, new technologies and Next Generation Products (Vape, Heat not Burn), providing the link between R&D and Commercial. Supports insights team with setting up product and consumer research and translating consumer insights and trends into the articulation of a consumer-based product Strategy. Achievements: • Product and New Product Introduction (NPI) input for launch of ePen3 and ePod innovative vape products, resulting in share leadership in key markets UK and France • Regulatory compliance plan for acquisition vape portfolio • Defined Ready for Regulation combustible portfolio in context of menthol ban in Europe, one of the biggest restrictions hitting the tobacco industry over the last 25 years • Technical and Consumer Product input to new portfolio & product strategy

Leadership role, providing direction and focus to the Other Tobacco Products (OTP) Product Team. Internal BAT expert on all matters relating to OTP. Accountable for managing and delivering all Product related activities in the Global OTP Center of Expertise through adequate provision of resources, processes and structure. Team management: 7 direct reports, 2 indirect reports Departmental budget: €1.4mn Bat Niemeyer Groningen factory Leadership Team Dimensions: Products - Categories: All OTP (excluding smokeless): RYO, MYO, Cigars, Cigarillos and Pipe + Paraphernalia (papers, filters, tubes). Headcount: 7 direct reports, 2 indirect reports Departmental budget: €1.4mn. Prepare budget as part of CoPlan process and manage throughout year with updates in each QPR. Leaf & Product: -Manage Leaf & Finished Product cost in collaboration with GLP, Leaf Suppliers and SCWE. -Responsible and accountable for delivering all OTP product developments and other initiatives OTIF. Projects: Formulate and manage Innovation project budgets to plan (Product Work Streams). Markets: Global. All activities happened in very close cooperation with Global and Regional Marketing Operational & Business Leadership: BAT Niemeyer LT: (former) member of Groningen factory Leadership Team Tobacco Quality Leadership Team Global OTP PDT forum: Responsible for OTP Product and active role in setup of PDT and governance, definition and implementation of OTP Product Strategy icw Global Mktg Achievements: • Successful management of Talent pipeline/Succession planning • Full ownership of the Product part of the Global OTP Strategy, resulting in reversal of decline of market share to growth • OTIF delivery of multiple innovation projects • Setup of new supply chain, product range & specifications and quality plan for new greenfield factory • Cost and complexity: portfolio reduction of 30% + savings delivered above target • Creation of senior Product escalation forum with Commercial, Ops and SC

Management of Pall Mall product portfolio, maintaining position of no 1 OTP brand globally Product contact for Central European Markets, France, Italy and UK Product lead for building new cigarillo capability, including successful setup of leaf sourcing and supply chain from scratch (Indonesia, Brazil, Sri Lanka, Ecuador)

Cross regional management of blending related projects Secretary of Global Product and Global Blending Leadership Teams Member of project team to define future Product Operating Model (cross functional)

Cross regional management of blending projects Above region/market research projects and initiatives

Product Development and Quality integration of Leuven factory after acquisition by Scandinavian Tobacco Group Leaf buying Europe and Latin America

Responsible for 3rd party production of 2 Sri Lankan based factories 1. production planning 2. quality & efficiency audits on incoming leaf and end product Team leader Chapter IV Operational Excellence Program MRPII: Class A achieved

University spin off focussed on developing and commercialising new fruit varieties. I was responsible for all non-research activities, supporting the GM.