Thibault Fondère

Marketing Lead @ XICA

About

Trilingual marketer (French, English, Japanese) with experience across B2C, B2B, and B2B2C, spanning SaaS, tech hardware, consulting, and e-commerce. Trained in marketing, economics, and applied languages, with hands-on experience tackling marketing challenges in Japan and international contexts. I focus on building long-term strategies that drive sustained visibility by aligning real customer demand with what companies actually offer. Marketing Team Leader at XICA, where I work at the intersection of marketing and data science. We design transparent, decision-grade models that turn complex data into actionable insights, helping companies make better decisions under uncertainty and deliver sustainable growth. My role is to translate data science into concrete marketing decisions, making analytics usable, not theoretical.

Country

Japan

City

Tokyo

Industry

Management Consulting

Skill

Développement de nouvelles affaires, Marketing Strategy, Web Content Writing, Research Skills, E-commerce, Web Analytics, Online Advertising, Conversion Optimization, Search Engine Marketing (SEM), Search Engine Optimization (SEO), HTML, CSS, Landing Page Optimization, A/B Testing, Google Ads

Experience

Marketing Lead

XICA

2021-9 - Present · 5 yrs 1 mo

Tokyo, Japan

Web Marketer

XICA

2021-4 - 2021-8 · 5 mos

Tokyo, Japan

Ecommerce Store Manager / Web Analyst / Digital Marketing

KOMOJU by Degica

2013-6 - 2020-11 · 7 yrs 6 mos

Tokyo, Japan

・Increased sales by 13% QoQ for hardware products. ・Contributed to a Virtual Reality product launch in Japan, generating revenue of hundreds of million JPY on day 1. ・Directed content marketing for software websites in Japan, increasing traffic by 426%, and revenue by 218% YoY. ・Increased organic and social traffic, respectively by 40% and 187% for a European website (French and English). ・Managed ROAS positive Google Ads campaigns for both software and hardware products in Japan.