Thiago Mazeto Garcia

Sales, Marketing, Trade Marketing, Supply Chain, Revenue Management, Pricing, Go to Market

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Startup Mentoring. Sebrae SC + Cubo Network

Focal point in Brazil for the global M&A team, locally leading M&A and due diligence projects. • Developed the Brazilian strategy area by aligning short-term projects (PMO) with long-term ones (open innovation, growth avenues, development focuses), thus aligning with the global strategy. • Led the strategic planning cycle, especially for Brazil's strategic moment, defining short- and medium-term growth pillars (profitability, commercial growth associated with the new GTM, creation of the projects office, and internal consultancy), and led the board in establishing a long-term vision (new businesses and avenues of innovation). • Led the Carta Fabril acquisition project, conducting a synergy survey and definition of the integration scope after the deal execution. • Structured the PMO departament to conduct multi-area strategic projects. • Created the competitive intelligence area, unifying consumer marketing data, and providing services to the marketing and commercial areas of B2B, B2C, and industrial businesses. • Started the open innovation ecosystem approach to create innovation fronts (product/processes), complementary to Softys' expertise matrices. • Led the integration process of Softys and Sepac companies, leading marketing and sales areas in the M&A process, generating synergy within 24 months. • Led the mapping of synergies between Softys and Sepac during due diligence in Brazil, preparing the company for the merger. Headed the Supply Chain Board during the year 2022: • Procurement: reviewed supply chains, and regularized strategic suppliers, enabling the area to be fundamental in ensuring synergy at the integration process with Carta Fabril. • Led the strategic production optimization - S&OP leader. • Managed the logistics operation of five distribution centers: three Softys (Caieiras, Recife, Mogi das Cruzes), and two Carta Fabril (Anápolis, Piraí), • Managed the customer service team improving service level (OTIF/Fill Rate).

• Unified B2B and B2C marketing management with the revenue area, being in charge of businesses P&L. • Conducted brand repositioning, adapting the portfolio to market needs and P&L. • Led a project with the commercial team, unifying marketing strategies with price positioning tools, focusing the team on consumer needs. • Took part in the evolution of the revenue management process, incorporating shared management tools with sales.

• Created and structured the revenue growth management area in Brazil building a team, creating processes and management indicators, and leading the pricing areas for B2B and B2C. • Focused on maximizing profitability, obtaining gains of 3p.p. in gross margin improvement.

• Unified the management of wholesale, retail, pharma, distributors, and key accounts for the State of São Paulo. • Led the Cash & Carry channel for Atacadão, Assai, and Makro. • Developed a management model based on KPIs and Joint Business Plans for divisional clients.

• Created the key accounts area that was responsible for 33% of revenues, through team structuring, sales management processes organization, creation of the Join Business Plan dynamics, and the incorporation of indicators and management methodology on a sell-out basis. • Led the WalMart, Pão de Açúcar, Carrefour, Dia, Makro, Cencosud, Lojas Americanas, and pharma accounts, consolidating 50% of consume division revenue

In charge of the P&L of Tissue and Personal Care categories for the mass market. Management of business profitability, portfolio and channel strategy practices, market development, and new products. • Managed the marketing plan and annual budget, influencing the decision of the company's strategic directions. • Led the trade marketing team, incorporating the entire merchandising promoters’ team. • Managed brands, monitored strategic positioning and execution activities, pricing policy, and commercial policies. • Coordinated the alignment of strategies and execution of corporate plans with the Global Marketing. • Structured the launch of personal care categories in Brazil, such as baby diapers, feminine pads, incontinence products, and adult care.

- Responsible for establishing consumer understanding processes in the Brazilian market for all product categories of the company. Segmentation studies, target audience definition and strategic positioning for each product category, in order to unify the positioning of the LG brand in Brazil; - Based on experiences in the Brazilian market, develop initiatives to operate in other Latin American countries; - Start-up of the strategic planning area.

Product Manager - Frozen Pizzas, Pies and Pasta Line Mar/07 - Oct/07 - Management of Frozen Ready Meals, responsible for directing a new product concept under development and proposing improvements for the flagship product of the line; - Responsible for developing a new business plan for the Fresh Pasta line, ranging from investments in fixed assets to marketing actions. Positioning regarding the economic viability of the business for the company; - Actions with the commercial area in order to guarantee market share leadership in Frozen Pizzas; - Launch of a unique product/concept on the market: Microwave Pizza. Product Manager Hot Pocket® Line and Snacks Jan/06 - Mar/07 - Development of the Hot Pocket® market (microwave snacks – market created by Sadia) in Brazil with aggressive targets for market share gains and profitability; - Management of price positioning, relationship with trade marketing, follow-up of demand plans, contact with advertising agency to build the brand image; - Manage to expand the profitability and market of two product lines with one of the largest investments in marketing of the company; - Launch of Hot Pocket® Sandwiches - product line extension that accounted for 70% of the product family's revenue (conceptual development, market tests, conducting the R&D team, launching plan, briefing and approval of the media campaign). Product Coordinator Special Cuts Line Jul/2005 - Dec/2005 Main achievements: Review of the line's portfolio, increase in average profitability by seven percentage points and development of a new product line based on consumer research and market analysis. Marketing Analyst Margarine Line Jan/2004 - Jun/2005 Marketing Trainee Breaded and Margarine Lines Jan/2003 - Dec/2003