Thiago Mancini

As a Key Account Sales Executive at Globo, I lead the relationship with major strategic clients, including Unilever, Natura and Avon, overseeing their full investment across Globo’s media ecosystem. I manage the commercialization of the entire portfolio — broadcast TV, pay TV networks, streaming platforms, digital solutions, content partnerships, and product licensing. I drive long-term partnerships, design integrated cross-platform strategies, and unlock business growth through innovative media and branded content opportunities. Recognized for strengthening strategic alignment, generating new revenue streams, and maximizing Globo’s impact across some of Brazil’s most influential brand portfolios.

Managed a portfolio of major brands including Itaú, Natura, McDonald’s, Volkswagen, Elo, Facebook, Avon and others, leading high-impact advertising initiatives and special content projects across Globosat’s channels and digital platforms. Focused on developing customized media solutions, branded content integrations, and strategic partnerships that strengthened client engagement and delivered measurable results. Recognized for driving innovation, deepening relationships with top-tier clients, and building cross-platform projects aligned with each brand’s business goals.

Led a high-performing commercial team of six, overseeing the full advertising portfolio across print, digital, and events. Responsible for driving revenue growth, developing integrated media solutions, and managing key client relationships. Spearheaded strategic partnerships that expanded Abril’s market presence and strengthened its value proposition to brands. Delivered consistent sales performance while optimizing team execution and cross-platform opportunities.

Driving the Digital Business Strategy & Managing a dedicated team of digital. Responsible for Sales, Marketing Communications, Social Media, Digital Content, and Special Projects.

Head of Vevo Creative Lab - leading all the creation, branding, content, social media, media, strategy sales and business intelligence. Responsible for the planning and development for all the Vevo Brasil's special projects.

Digital creative, Social Media Team Leader and Content Manager for Pernod-Ricard Brazil (Absolut Vodka, Chivas Regal, Jameson, Orloff). Responsible for the development of brands' digital presence strategies, looking forward to enhance digital strategic planning skills, social media operations and intending to increase expertise on digital business to help companies to build relevance on digital ecosystem. Identify social media opportunities and improve day-to-day content and social channels.

Digital Creative and Account Management for McDonald's Brazil, Tok&Stok and Kopenhagen. Content supervision and production, digital strategies, relationships with opinion leaders, brand’s activities planning and responsible for social channels management.

Digital Planner & Social Media. Planning actions and campaigns for Schincariol (Devassa), Natura, Mars (Pedigree and Whiskas) Pernambucanas and Renault. Management and approval of the social team responsible for the content and monitoring of the agency’s third party suppliers.

Digital Specialist for Unilever, Ruffles, Rexona and PepsiCo. Content copywriter and platform development of Recepedia (Unilever) and Editor of the Blog Maxhaus project.

An intensive master course designed to give young creatives the tools they need to reach their full potential.