Thiago Reimão

Helped to build and structure TikTok’s retail & e-commerce performance marketing operation in Brazil, from $0 to a multi-million business in annual advertiser revenue, by deploying full-funnel strategies across app/web conversion solutions. - Led a team of 10+ performance client solutions experts, owning campaign design, A/B testing execution, and real-time optimization to improve ROAS and reduce CAC across top accounts. Provided strategic oversight and budget guidance for multi-million-dollar campaigns, continuously adjusting product mix, pacing, and investment allocation based on client’s business objectives, performance data and shifting priorities; - Supported TikTok’s campaign troubleshooting and growth optimization operation, used for diagnosing underperforming ad sets and scaling top-of-funnel engagement through the creation of the CS Strategist role; - Collaborated cross-functionally with Product, Measurement, Marketing and Creative teams to align GTM and product evolving priorities; - Partnered with internal analytics teams to shape attribution models and performance measurement frameworks, fostering incrementality solutions adoption; - Maintained C-level relationships with high-impact clients including Mercado Livre, C&A Carrefour, McDonald’s, Rappi and Casas Bahia, influencing adoption of new ad formats and unlocking incremental revenue through consultative support.

Business consultant and sales advisor for 7 years for some of the biggest clients in Brazil (almost 30 companies), e.g. Casas Bahia, Magazine Luiza, Netshoes, Americanas.com, Mercado Livre, McDonald’s, Renner, Grendene, Arezzo, Cacau Show, among others. - Focused on drive client sophistication through leveraging business results, both for direct performance and branding objectives, using the most different range of products and grounded on data; - Relationship management from analysts to CMO, understanding business challenges and delivering focused and proper solutions; - Key Insights provider for vertical movements and industries new trends; - Established long-term relationship with all important stakeholders inside client departments (Marketings, Sales, CRM, Engineer, Product & Development, etc) and as well with agencies and other partners; - Educated client regarding best Facebook’s Family of Apps advertising solutions, including campaign management, optimization and analysis; - Worked directly with internal cross-functional teams, such as product, engineer, measurement, creative and marketing, focused on building solutions to attend our client’s business needs.

- Prospecção e negociação de compra de mídia online para mais de 20 produtos do UOL, entre eles Emprego Certo (empregos), TodaOferta (compra e venda de produtos), UOL HOST (hospedagem), PagSeguro (meio de pagamento online) e muitos outros.