Thiago Alexandre Brandão Farias

Gerente comercial

🔸 Lançamento da Startup SouKeshi – Plataforma de Cashback (jan/2024 – jun/2024) Idealização, estruturação e lançamento da SouKeshi, startup de cashback e fidelização desenvolvida sob medida para a ACE Jundiaí. Condução do projeto desde o modelo de negócio, proposta de valor, regras comerciais, governança, até a implantação operacional junto aos associados. Implantação do sistema como benefício institucional da ACE Jundiaí, ampliando engajamento dos associados e geração de valor para o comércio local. Evolução do projeto para um modelo escalável, atualmente apto a ser utilizado por outras associações, empresas e mercados, além do ambiente institucional. 🔸 Reestruturação Comercial – Massas Farfalle (jul/2025 – dez/2025) Liderança do processo completo de turnaround comercial de uma indústria tradicional com mais de 30 anos de mercado, que operava com faturamento próximo a zero. Diagnóstico estratégico e reestruturação dos pilares comercial, produtivo e de modelo de negócio. Recuperação integral da operação comercial, encerrando o projeto com 100% da capacidade produtiva ocupada. Estruturação e implantação de modelos White Label, ampliando canais B2B e previsibilidade de demanda. Condução de negociações estratégicas de terceirização de produção, garantindo escala, eficiência operacional e redução de riscos. Organização da estrutura comercial, definição de portfólio, canais de venda e base para crescimento sustentável no curto e médio prazo. Competências aplicadas nos projet

Export management and global business development, I am responsible for leading a team of traders who market concentrated juices, NFC (Not From Concentrate), and food ingredients to international markets. I work directly in strategic planning and execution of export operations, connecting Brazilian production to clients worldwide, with a focus on innovative solutions for the food and beverage industries. My role encompasses everything from contract negotiation and monitoring to managing international distribution channels, ensuring the optimization of logistical processes and meeting sales targets in competitive markets such as Europe, Asia, and the Americas. In partnership with our subsidiary in Rotterdam, I am responsible for maximizing sales potential in strategic distribution hubs, meeting the demands of large industries, and developing new business opportunities. Among my key challenges are market expansion, building long-term relationships with clients, and delivering results that add value to the organization and its partners. I have solid experience in market analysis, international compliance, and team management, always seeking innovative and globally aligned solutions.

(4-Month Project) Led the design, planning, and execution of an exclusive international mission focused on NRF Asia 2024, connecting global retail leaders and companies to market innovations and trends in Asia. Key Achievements: Developed a strategic content curation, including technical visits, high-impact lectures, and meetings with executives and international organizations. Managed global partnerships, directly negotiating with stakeholders and relevant entities to ensure the delivery of exclusive and tailored experiences. Supervised the entire logistics and operation of the project, ensuring flawless execution and participant satisfaction. Produced post-event reports with strategic insights and recommendations to maximize future outcomes.

- Service and support for the cities of Osasco and Jundiai SP and Regional Representative in institutional and governmental relations in more than 35 municipalities and intermunicipal consortiums. - Project and team management, leading 21 direct and 150 indirect people, working in 15 municipalities on Agro, Industry, Commerce, Services, Innovation and ESG projects. - Mapping processes, analyzing risks and creating mitigation plans. - Monitoring indicators to monitor the team's performance and results. - Market research/analysis, analyzing trends and identifying new opportunities. - Carrying out visits to present the project, maintenance and construction of the portfolio. - Participation in management meetings to present results and make decisions. - Prospecting and developing new businesses, aiming to expand the portfolio/portfolio. - Participation in the productive inclusion project, with more than 50,000 people in the last 2 years, being the largest entrepreneurial education project in Brazil, with more than 220,000 students. - Conducting and executing local development projects worth R$25 million per year. - Participation in the project of actions to increase productivity in small businesses in São Paulo, with more than 35% increase in customers served.

- Coordination of the Sebrae Internationalization project for small companies in São Paulo. - Mapping processes, analyzing risks and creating mitigation plans. - Creation and monitoring of international business missions to the main fairs in the retail, services and food sector: NRF (NY), NRA (Chicago), Summer Fancy Food (NY). - Market research/analysis, analyzing trends and identifying new opportunities. - Monitoring indicators (KPI) to monitor the team's goals and results. - Team training/development, forming capable, high-performance teams. - Prospecting and developing new suppliers in the Asian and European markets. - Carrying out visits to present the project, maintenance and construction of the portfolio. - Acting as a company representative at international fairs when necessary. - Opening new international businesses and developing internationalization plans. - Responsible for creating International Trade EAD for small businesses. - Creation of two innovation and entrepreneur hubs in city halls – Jundiai and Osasco. - Recovery of 2 offices that were no longer relevant to the regions included.

- Management of service sector projects and team leadership, managing 16 people. - Process mapping, analyzing failures/gaps and creating improvement actions. - Development of commercial strategies/actions, focusing on expanding the international market. - Participation in the main service fairs to present projects and negotiations. - Market research/analysis, analyzing trends and identifying new opportunities. - Opening new international businesses and developing internationalization plans.

- Service and technical support for visitors and/or participants at international fairs. - Development of commercial strategies and proposals, focusing on closing sales. - Holding closing and negotiation meetings with international clients. - Market research/analysis, analyzing trends and identifying opportunities. - Prospecting and developing new suppliers, seeking the best cost-benefit. - Monitoring indicators (KPI) to monitor sales, goals and results. - Prospecting and developing new international businesses and strategic partnerships.

- Marketing products and services, providing customer service and support. - Monitoring processes, analyzing failures and creating improvement actions. - Market research/analysis, analyzing trends and identifying new opportunities. - Representation of companies at international fairs to present products/services. - Elaboration of commercial strategies and proposals, being responsible for negotiations. - Prospecting and developing new suppliers in the Asian and European markets. - Opening of new international markets, aiming to expand the portfolio and revenue. - Importation of Used machines from Eastern Europe to Brazil – USD 20 million. - Sales of cachaça, coffee and tile factory to Angola in the 2008 mission. - Import of electric bicycles in 2009 – first bicycle electrification kits in Brazil.

- Planning and teaching classes in the discipline of foreign trade and administration. - Service and support for students, guiding and resolving doubts regarding classes. - Application and correction of tests/exams, aiming at student development and learning.

- Planning and teaching classes in the discipline of foreign trade and administration. - Service and support for students, guiding and resolving doubts regarding classes. - Application and correction of tests/exams, aiming at student development and learning.

- Management of import processes and teams, being responsible for 4 people. - Contact and negotiation with suppliers/customers to negotiate values and payments. - Distribution of import processes according to employee demands. - Plan for importing new products and strategy for using special regimes. - Operational and strategic planning, focusing on reducing costs and benefits. - Checking documents and import licenses, ensuring correct information. - Responsible for issuing/monitoring national/international purchase orders. - Analysis of standards corresponding to taxes, fees and administrative treatment for new items, ensuring compliance with current legislation. - Improvement in revenue, with financial progress from 250,000 USD per year to 5 thousand USD per year. - Creation of a spreadsheet for purchasing control, optimizing the execution of processes. - Participation in the formation of the purchasing area in the company, which did not exist.

- Planning and teaching classes in the discipline of foreign trade and administration. - Service and support for students, guiding and resolving doubts regarding classes. - Application and correction of tests/exams, aiming at student development and learning.

MBA

Business