Sheena Smith

Leads strategic growth initiatives across new markets and service lines, with a focus on executive alignment, narrative development, and unlocking progress in complex procurement and supply chain transformations (especially when the usual paths aren’t working).

Non-traditional growth leader focused on demand, precision outbound, and messaging that works.

Oversees the revenue function, including demand, marketing, and sales Strategic account manager Messaging and communications ideation and coaching

Azul Digital is a new collection of boutique services powered by Spend Matters that aligns marketing, sales, product, executives and investors.

- Manages the ongoing growth and development of the client services department - Provides feedback, advice, and back-up to analyst team to ensure all senior staff has support needed to effectively deliver on engagements - Successfully runs a team that manages 100+ accounts simultaneously, including managing work plans, client expectations, and internal staffing to ensure project is consistent with time and scope in the contract - Builds ongoing commercial relationships, maintaining a 95%+ renewal rate on client engagements - Actively identifies and pursues new business opportunities, participates in new business pitches, and drafts new business proposals - Impeccable writing, editing, and communication skills

- Manages relationships and all deliverables for 50+ clients - Implements the launch and ongoing implementation of new products and services, including subscription research, website reorganization and platform upgrade, plus a paid provider directory - Builds business strategy and ongoing processes - Passion - an active participant in client meetings, planning sessions and strategy sessions - Understands financial implications of proposed integrated marketing plans - Strategic - initiates ideas, conceptualizes solutions based on strategy, delivers accurate writing accordingly

-- Provides marketing, editorial, writing and graphics support to the businesses -- Maximizes exposure through social networking channels -- Films, edits, and produces videos for both sites -- Writes a daily column comprising sector news, and additional commentary as necessary -- Plans logistics, coordinates speakers, and moderates webinars -- Assists with conference and event planning -- Manages spendmatters.com by editing the site and posting all blogs and columns -- Collaborates with web and PHP developers, graphic designers, etc.

Proofreads print collateral, adhering to strict style guidelines.

Edited online courseware for K-12 students.

Print producer, proofreader.

English Department Merit Scholarship, Fall 2009