Theresia Pascal

Developed a structured SEO framework to strengthen digital marketing and drive long-term growth. Key initiatives included: SEO Audit & Strategy – Identified priority keywords and quick-win opportunities. Competitor Analysis – Benchmarked rankings, content, and keyword gaps. Content Optimization – Created a targeted content plan and optimized landing pages. Site & Technical Improvements – Enhanced site architecture, searchability, and analytics setup. Conversion Optimization – Refined pathways to boost lead generation. This approach positioned Wallroth & Wärn for sustained organic growth and improved visibility.

Designed and implemented a data-driven organic strategy for Smartwatt, streamlining digital marketing efforts for long-term growth. Conducted SEO analysis across Sweden, Norway, and the U.S., identifying keyword opportunities and optimizing content with case studies, blogs, and FAQs. Integrated Google Analytics and Search Console for real-time performance tracking, ensuring data-driven decision-making. Results: Increase in organic website traffic Improved ranking for priority SEO keywords Creation of blogs and referral case pages.

Led the CRM transformation at Strikersoft, streamlining sales processes and enhancing lead management through automation. Worked together with sales team to create clarity in sales and marketing, ensuring seamless follow-ups and better ROI tracking. Improved data segmentation, pipeline visibility, and lead nurturing. Established structured KPI tracking to enable data-driven decision-making and optimize sales performance.

Directed marketing projects and client retention strategies, managing multiple marketing budgets. Designed KPI documentation and achieved measurable ROI improvements across client portfolios. Worked with a team of consultants and in-house personnel to deliver growth projects including CRM implementations and digital advertising. Project Lead for 5+ Clients

Spearheaded CRM implementations for B2B and B2C clients, including workflow creation and email marketing campaigns. Delivered measurable client outcomes through strategic Martech evaluations. Project Lead for 3 Clients

Transformed a Nordic-centric brand into a globally recognized company through comprehensive inbound marketing strategies. Managed annual marketing budget, achieving robust ROI and improved sales funnel conversions. Oversaw SEO, content marketing, and marketing automation efforts to support global expansion.

Beautiful Clarity is a consultant firm specializing in market research, brand strategy and communication solutions. During her time at the firm, Theresia gained in depth knowledge of both qualitative and quantitative market research, creating meaningful brand strategy, and deciding relevant outlets of market communication.