Therese Martin

• Leads end-to-end product development of skincare, cosmetic, and beauty accessories launches, ensuring alignment with brand identity, market trends, and cost targets • Conducts ongoing market and trend research to guide product innovation and storytelling • Manages product briefs, development timelines, tracks risks, and oversees product launch milestones across cross-functional teams • Coordinates vendor communication, samples, revisions, and approvals • Monitors COGs across formula and packaging to support margin goals • Partners with e-commerce and retail teams to optimize DTC and retail launches through strategic content, visuals, and merchandising • Creates retailer-facing one-sheets and integrated marketing materials to support product pitches and launches

• Managed product uploads on Shopify and crafted SEO-optimized product descriptions for new arrivals • Collaborated with Creative team to execute visual content for web, social media, and digital advertising • Developed and scheduled engaging newsletters to drive conversions and customer retention • Organized and analyzed e-commerce sales reports to provide insights for marketing strategy • Supported Fulfillment Team with customer order requests • Coordinated packing and shipping of PR product sample mailers for media and influencer outreach • Assisted and planning and executing trade shows, events, PR initatives to enhance brand visibility • Planned and coordinated editorial photoshoots, ensuring cohesive brand storytelling and high-quality visual content

• Developed SEO-focused copy for 1k+ email campaigns, social media campaigns, product descriptions, meta descriptions • Wrote copy for Tobi’s App and push notifications and Tobi SMS marketing program • Assisted with HTML content creation for email marketing program • Leveraged inventory statistics and Google analytics to merchandise email marketing campaigns • Performed keyword research, weekly competitive research, and analyzes market trends • Ad-hoc copywriting assistance across marketing channels • Supported Marketing Operations Lead and Vice President with additional tasks

• Managed, scheduled, and created social media for ecommerce, health & wellness, and food & beverage brands • Collaborated with the creative team and Marketing Director to develop engaging visual and copy concepts • Produced SEO-optimized content for brand blogs and websites to drive visibility and traffic • Supported media outreach, influencer partnerships, and influencer-led campaigns for ecommerce brands

• Collaborated directly with the CEO to produce and manage editorial content for Unique Markets • Researched, wrote, and copyedited blog articles to strengthen brand storytelling and audience engagement • Conducted interviews and market researches to develop original content for the company blog • Created marketing copy for podcasts, social media platforms, and press releases to support brand visibility • Supported media relations and influencer outreach initiatives for Unique Markets events

• Scheduled and booked campus tours and counselor appointments for prospective students • Screened phone calls and routed callers to appropriate departments • Anticipated needs and answered inquiries for students, faculty, and guests • Trained student workers and campus tour guides to ensure a positive experience for guests

• Developed story angles and conducted preliminary media outreach • Identified relevant media outlets and contacts using Cision • Monitored and reported press coverage and clippings for clients • Executed media outreach and media lists for gifting campaigns • Wrote and distributed pitches to relevant media contacts