Peter Lee
Associate Group Director @ PropNex Realty Pte Ltd
About
Sales rarely break because people don’t know what to say. They break when conversations stall, follow-ups feel forced, and decisions drag longer than they should. That’s the space I work in. I help founders and sales leaders sell with more clarity and confidence by blending AI-driven insight with human communication so that conversations move forward without pressure, chasing, or burnout. Alongside my work as a speaker and advisor, I actively operate as a residential realtor in Singapore. This matters because every framework I teach is tested in live buyer and seller conversations. All battle tested in real time where emotion, timing, price resistance, and uncertainty are very real. When a buyer hesitates. When a seller overthinks. When a deal risks stalling. That’s where theory stops working and precision starts to matter. With over 20 years in direct sales and leadership, I’ve seen the same pattern repeat across industries. Deals don’t fail because the offer is weak, they fail because uncertainty isn’t handled well. That insight led to my Sell Without Selling™ Framework, a practical system designed to: • Read intent earlier • Respond with relevance instead of scripts • Turn hesitation into progress without pushing And here’s where artificial intelligence amplifies: • Using AI to support better judgment, not replace it • Designing follow-ups that feel natural, not needy • Helping teams handle objections calmly and confidently • Coaching real estate and sales professionals to close with quiet authority Who this is for • Founders who feel deals are taking longer than they should • Sales leaders who want consistency without micromanaging • Teams adapting to AI without losing trust or presence I speak and train on AI-powered sales transformation, but everything I share comes from real conversations and real decisions not slides. If you want to sell smarter without becoming louder or more aggressive, start a conversation here. DMs are open.
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Singapore
Management Consulting
Business Consulting, Strategic Communications, Artificial Intelligence (AI), Business Ownership, Direct Sales, Sales Processes, Sales Presentations, International Sales, Sales & Marketing, New Home Sales, Business Development, Vendor Management, Contract Negotiation, Business Planning, Strategy, Operations Management, SEO, Project Management, Account Management, Business Strategy
Experience

Director
Super Media Company
Singapore
• Design and execute advertiser campaign for a 10-retainer client digital strategy using video marketing. • Media planning using a 3-step framework media buying strategy to achieve 100% of customers' needs. • Leverage on market insights from digital video solutions on YouTube to grow clients’ business with an average 300% ROI. • Develop a data-driven approach digital advertising strategy to enable a campaign scalability and achieving a Return on Ad Spend of 350%. • Managed multiple stakeholders across 3 multicultural and geographic locations. • Deliver campaign excellence with multi touch points to clients during the entire campaign life cycle for 100% communication loop.

Director Of New Media
Singapore
• Provide strategy roadmaps and technology guidance on video media tactics to enable a strategic digital media transformation of a Go- To-Market digital business model in 12 months. • Create a framework for 3 new product categories focusing on video scaled solutions to pivot from an analogue focus to digital centric business. • Develop a digital sales process to enable the existing internal product team of product specialists to transform to a digital business in 12 months.

Assistant Vice President, Sales and Marketing
Envipure Pte Ltd
Singapore
• Formulate all sales and marketing strategise for 3 business units to create a regional impact over a 3-year ramp plan. • Create and roll out a sales management system in 12 months to grow the revenue by 500% in 4 years. • Managed a regional sales team with 7 direct reporting managers. • Grow the annual engineering sales revenue from $8million to $48 million. • Awarded the SME500 Fastest Revenue Growth category in 2009.
Education

Business Administration
Nationally ranked and accredited by AACSB International, the Executive MBA program helps to develop a better thinker, leader and innovator. The program has a strong focus on intensive leadership development in it's students.
Peter Lee's Contact Information
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