Theofanis Gavriilidis--LondonGamesFestival

Theofanis Gavriilidis--LondonGamesFestival

Co-Founder & CEO @ Critical Hit PR

About

Involved in the game industry since 2017, with a consistent focus on communications and marketing. I started as a writer for GameHorizon.gr, moved into social media management for various game-related organizations, and then began my entrepreneurial journey by co-founding Marketistas (digital marketing agency) and IndiePump (game marketing agency). Today, I serve as Co-Founder and CEO of CRITICAL HIT PR, a game marketing agency dedicated to helping developers amplify their visibility. I have studied at the University of Macedonia and participated in multiple academic projects.

Country

Greece

City

Thessaloniki Metropolitan Area

Industry

Management Consulting

Skill

Marketing Budget Management, Consumer Behavior, Media Strategy, Marketing, Advertising, Social Media, Digital Marketing

Experience

Critical Hit PR

Co-Founder & CEO

Critical Hit PR

LinkedIn
2025-2 - Present · 1 yr 8 mos

Athens, Attiki, Greece

We are Critical Hit PR - a fierce marketing and PR agency dedicated to boosting your game's visibility in a crowded market. Our mission is simple: we believe every game deserves its moment to shine and find its players. That’s why we fight for you, creating opportunities and opening doors where others see obstacles. MARKETING STRATEGY | PR SERVICES | CONTENT PRODUCTION | PERFORMANCE MARKETING

IPHIGAMES

Business Development Manager

IPHIGAMES

LinkedIn
2025-8 - Present · 1 yr 2 mos
IGDA Greece

Head of Communications

IGDA Greece

LinkedIn
2023-5 - Present · 3 yrs 5 mos

IGDA Greece is the local chapter of the International Game Developers Association, dedicated to supporting and representing game developers in Greece. Our chapter was established in 2023 with the aim of fostering a thriving game development community within Greece. We bring together professionals, indie developers, students, and enthusiasts who share a passion for games. IGDA Greece serves as a hub for knowledge sharing, networking, and collaboration among game developers in the country 👨‍💼 Role & Responsibilities: - Social Media Marketing - Public Relations - Marketing Strategy - Sponsorships & Event Organization

IndiePump

Co-Founder & CMO

IndiePump

LinkedIn
2022-1 - 2024-9 · 2 yrs 9 mos

IndiePump helps ambitious indie game developers make their dreams come true, offering a great variety of services in every aspect of game development and game promotion. Previously worked with The Shore, Phobos Subhuman, AiliA, Macrocosm, Rules Of Alchemy and now working with more than 15 videogames in total. My job is to coordinate the marketing strategy, supervise the team, create plans for customers and presentations for investors and organize the company’s workflow. 👨‍💼 Role & Responsibilities: Client Relations: Serve as primary contact for client communications, specializing in needs assessment and problem resolution. Public Relations: Craft and distribute press releases; manage media relationships. Content Strategy: Oversee social media calendars; responsible for client content planning and delivery. Business Development: Create and present client proposals, aligned with company services and client needs.

Marketistas

Co-Founder & CMO

Marketistas

LinkedIn
2019-9 - 2024-9 · 5 yrs 1 mo

A leading digital service provider, Marketistas.gr specializes in guiding businesses through their digital transformation journey. With a client portfolio of over 50 businesses, we offer comprehensive services, consultancy, and expertise. 👨‍💼 Role & Responsibilities: Digital Strategy: Spearheaded digital transformation initiatives for over 50 businesses, driving growth and enhancing online presence. Consulting: Provided expert consultancy in digital marketing, ecommerce, and business analytics. Client Relations: Managed client accounts, focusing on long-term relationship building and customer satisfaction. Team Leadership: Led a multidisciplinary team, fostering an environment of collaboration and innovation.

Finance Club UoM

Project Consultant

Finance Club UoM

LinkedIn
2022-10 - 2023-9 · 1 yr

Thessaloniki, Central Macedonia, Greece

Participating in the university’s Finance Club by offering consultancy about the organization’s brand awareness and establishment in the Greek Academic field.

Finance Club UoM

Marketing Consultant

Finance Club UoM

LinkedIn
2022-4 - 2022-10 · 7 mos

Thessaloniki, Central Macedonia, Greece

Coordinated the first Business Game in Greece powered by the University of Macedonia, the National Bank of Greece and Deloitte.

VGL eSports

Marketing Executive

VGL eSports

LinkedIn
2019-9 - 2020-7 · 11 mos

VGLeSports is one the biggest electronic sports brand in the Balkans with more than 10 thousand users involved that managed to acquire big strategic partnerships with professional football clubs from Greece and Cyprus and dedicated TV shows. I was responsible for the social media feed and content creation. Also provided guidance to the design team about graphics and video creation. - First FIFA Pro Clubs League in Greece - Coordinated Greek League / Greek Cup - Coordinated European Leagues The league is currently in cooperation with the Hellenic Football Federation

GameHorizon

Freelance Copywriter & Social Media Manager

GameHorizon

LinkedIn
2016-1 - 2019-11 · 3 yrs 11 mos

Gamehorizon.gr was one of the biggest gaming media in Greece. First, I was responsible for writing articles in the Esports and Gaming sections and then became responsible for the social media feed and content creation.

Instinct Esports

Marketing Manager

Instinct Esports

2016-11 - 2019-4 · 2 yrs 6 mos

Athens, Attiki, Greece

- Winners of the 1st League of Legends Greek Championship - Responsible for Social Media Marketing - Public Relations - Brand Management

Education

University of Macedonia

University of Macedonia

LinkedIn

Business Administration and Management, General

2021-9 - Present · 5 yrs 1 mo

Theofanis Gavriilidis--LondonGamesFestival's Contact Information

Email

******@***.com

Phone

(**) *** ****

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