Naresh Kumar

Back in 2017, I launched my first blog out of curiosity, with the hope of making some money 💸. That experiment grew into a series of multiple projects: e-commerce stores, affiliate sites, and countless late nights testing what really moves the needle in search. Those early ventures became my training ground, teaching me the fundamentals of SEO, long before I ever worked with big brands. As my skills grew, so did the scale of opportunities. I began helping SaaS and Local brands expand their online presence, applying the same hands-on mindset to drive measurable visibility and growth. Each campaign reinforced a lesson I learned early: SEO isn’t theory, it’s experimentation, iteration, and results. Today, search is shifting faster than ever. Large language models and generative AI are rewriting how information is discovered, no longer just through ten blue links, but through AI-powered answers. My focus now is building strategies that ensure brands aren’t just ranking on Google, but also being referenced inside LLMs like ChatGPT, Claude, Perplexity, and Google AIO. ✦ This shift has created a new playing field. Traditional SEO tactics still matter, but they’re not enough. It’s an area that’s still evolving, but my work sits at the intersection of testing, learning, and applying those insights to help businesses stay ahead of the curve.