Michael Thorne

Dyaco Canada Inc., a wholly owned subsidiary of Dyaco International, operates as a sales, marketing, and distribution company serving customers and retailers throughout Canada. Dyaco Canada Inc. operates a 66,000-square-foot facility in Niagara Falls, Ontario, and specializes in the sale of residential, light-commercial, and full-commercial fitness equipment, trampolines, and e-bikes. Our brands include Spirit, Sole, Xterra, Everlast, Trainor Sports, and Cikada.

Gold rushes come and go in California, but farming is our heritage. Born in these fertile soils is Wild Poppy. Wild Poppy is a consumer packaged goods (CPG) organic beverage company committed to supporting sustainable organic farming. As Director of Sales, I was responsible for developing the company’s relationships with distributors, brokers, and traditional, big-box, and natural, organic, better-for-you retailers across the US, and for handling account strategy, target-setting, and budget management. Executed the go-to-market strategy for the Wild Poppy Organic Soda in 2017 to 1000+ doors with decision-making accountability over distribution, pricing, promotion, marketing and sales narratives, achieving placement in 2 of the top 6 largest national retail chains. Monitored market insights and data at category, customer, and competitor levels to drive the development of national and regional account programs and promotion calendars.

Medisys is a pioneer in preventive healthcare and has been delivering innovative solutions aimed at improving the health and profitability of Canadian corporations for over 30 years. Through its comprehensive suite of services, which include preventive health assessments, occupational health services and employee wellness programs, Medisys provides corporations proven strategies to reduce healthcare costs, attract and retain talent, mitigate corporate risk and increase employee engagement. Medisys is unique in its ability to design and implement customized solutions via its Canada-wide footprint.

Rugby Canada is the national governing body of the sport of rugby union in Canada. Since 1964, Rugby Canada has been a permanent fixture on the global rugby scene, including trips to each of the first nine Rugby World Cups. Our mission is to inspire, develop, promote, govern and lead Rugby in Canada.

The first contact with fans, accountable for event, suite, group, and new season seat packages for the Toronto Raptors, Toronto Maple Leafs, Toronto FC and Toronto Marlies. Achievements: • Member of the #1 revenue-generating group sales team in the NBA 2013-2014 • 32nd in the NBA for group sales revenue for 2013-2014 • 43rd in the NBA for group tickets sold for 2013-2014 • Organized the 2013 Toronto Raptors Filipino Disaster Relief Night which raised over $45,000

First territory manager for newly formed Western Canada territory. Created sales routes and target lists to maximize selling time. Adapted and constructed sales material and standard operating forms. Worked with decision makers to activate the FIJI Water brand across Western Canada territory. I left this role to start my graduate degree work and achieve my MHK from the University of Windsor.

Masters of Human Kinetics graduate program focuses upon the understanding of the components of organization studies in the context of sport. Course work that focuses on leadership, organizational behaviour, sport marketing, legal and social issues of management and sport.

The study of human movement and physical activity is a multidisciplinary endeavour and, as such, the Wilfrid Laurier undergraduate Kinesiology program prepares students to pursue a broad range of careers. Students must complete a number of required core courses, but thereafter may choose from a variety of electives according to their personal interests to complete their degrees.