Katie Hayward

At Elauwit, we’re transforming multifamily properties into connected communities. My focus is helping property owners unlock new NOI, increase asset value, and deliver the kind of internet experience residents expect. We design and operate networks that you own—turnkey, property-wide infrastructure that powers both everyday WiFi and tomorrow’s smart-community technology. I’m here to tell that story, build the brand, and make sure owners know: there’s a better way to broadband, for your residents and you.

Now serving in an ownership and advisory capacity at Pixels, supporting fundraising and strategic initiatives as the company scales. My focus is on high-level partnerships, investor relations, and advocating for Pixels’ long-term vision in the gaming space. 📧 katie@gamewithpixels.com

Led strategic vision, marketing, and operations during Pixels’ transition from a $3.5M Kickstarter to mass production and pre-order sales. Oversaw partnerships, ecomm growth, and operational systems to position Pixels for long-term success. Startup / Accessibility / Innovation / Tabletop Gaming / TTRPG / Dice / App Dev / Partnerships

🦄 Wicresoft: An Exceptional Experience In my rewarding five-year tenure at Wicresoft, serving an inspiring CEO (ex-Microsoft), I delved deep into the business, leading initiatives across Marketing, Communications, and IT within a multi-BU, international landscape. My role transcended traditional boundaries, facilitating strategic M&As and fostering cross-departmental collaboration. 🔹 M&A & Integration: 🌱 Identified, vetted, and assisted with negotiation of strategic acquisitions. 🌱 Facilitated discovery calls, LOIs, due diligence, PAs, and closings (x5 completed). 🌱 Directed tech migrations from legacy systems into a unified core stack. 🌱 Consolidated acquired brands under the corporate identity and reporting. 🔹 Corporate Shared Services & IT: ⚙️ Streamlined legacy systems for enhanced global reporting and visibility. ⚙️ Served as Director of IT, driving operational efficiency across BUs. ⚙️ Managed 365, intranet, IT help desk, and internal security measures. ⚙️ Managed contracts and operations for CRM/CMS, ATS, LMS, HRIS, ERP, PSA. 🔹 Strategic Marketing, Sales & Communications: ⚡ Directed marketing across multiple BUs, aligning annual budgets and tailored strategies. ⚡ Established a corporate CRM (HubSpot) and bespoke sales enablement tools. ⚡ Crafted executive communications, board reports, and corporate messaging. 🔹 Operational Excellence: 🤝 Introduced employee recognition, annual awards, and L&D programs. 🤝 Automated key HR processes for efficient onboarding/offboarding. 🤝 Organized major company events, including internal QBRs. 🤝 Developed customer experience program including account plans and surveys.

As an Associate Creative Director at a full-service marketing agency, I played key roles in Brand Strategy, Campaign Creation, Creative Direction, Copywriting, and Website Architecture design. Notably, I spearheaded the agency's Media Relations service offering, significantly enhancing the scope of client services. Key Responsibilities and Accomplishments: Strategic Development & Implementation: Led the formulation and implementation of comprehensive marketing and communication strategies. Media Relations Service Offering: Successfully pioneered a Media Relations service, providing an additional avenue of marketing solutions for clients. Marketing Material Development: Managed the creation and production of a wide array of marketing materials including Print Ads, Direct Mail, Trade Show Displays, POP Dealer Kits, Media Kits, Press Releases, Promotional Merchandise, Dealer Events, and materials for Large Annual/Quarterly Meetings. Website Architecture: Provided leadership in website structure development, emphasizing user-friendly navigation and effective content presentation. Broadcasting Production: Created and managed the production of Radio Scripts and TV Commercial Scripts, blending creativity and technical insight. Digital Marketing: Orchestrated the production of Website Content, PPC Ads, Web Banners, E-Blasts, while leveraging SEO strategies to optimize digital visibility and performance. *Note: Responsibilities were tailored to client needs and project specifics. Collaboration & Teamwork: Engaged in collaboration with diverse professionals such as Art Directors, Account Executives, Marketing Teams, Digital and Media Departments, Public Relations Specialists, Voice Talent, Photographers, Videographers, and Publication Editors.

As a Media Relations Executive and Copywriter, I excelled in building and nurturing relationships with media outlets within client industries. My role encompassed securing editorial placements, evaluating media requests, and capitalizing on media opportunities. Additionally, I played a vital role in copywriting and managing social media and blog content for corporate clients. Key Responsibilities and Accomplishments: Media Relations and Editorial Placements: Developed and maintained strong relationships with media professionals in client industries, resulting in successful editorial placements and increased brand exposure. Media Request Evaluation: Assessed media requests and opportunities to determine their alignment with clients' objectives and strategic direction. Social Media and Blog Management: Created engaging and compelling content for corporate clients' social media platforms and blog, ensuring a consistent schedule of high-quality posts. Project Execution Support: Assisted Account Coordinators and Account Executives in executing various projects, contributing to their successful completion. Copywriting for Marketing Materials: Drafted captivating copy for a range of marketing collateral including editorials, newsletters, advertisements, direct mailers, inserts, POP displays, and digital communications. Press Material Creation: Authored press materials such as press releases, media alerts, bios, and testimonials, ensuring accurate and impactful messaging. Public Relations/Communications Planning: Prepared comprehensive planning documents including editorial calendars and annual communication plans to facilitate strategic and organized PR efforts. Industry News Monitoring: Stayed updated with industry news relevant to clients' businesses, effectively incorporating relevant updates into content. Technical Proficiencies: Proficient in tools such as CISION, WordPress, Hootsuite, and knowledgeable in AP Style guidelines.

Major: Communication Studies with senior seminar in Adult Training Minors: Creative Writing and Advertising with focus on Public Relations Internship: Local sales manager for University Directories, managed team of three sales reps