Hamza Bashir

- Developed and executed Meta Ads and video marketing strategies that reduced CPC and significantly increased conversions and brand visibility across KalPay and KalTech platforms. - Managed and grew KalPay and KalTech’s social media presence through strategic content creation, audience engagement, and data-driven campaigns. - Produced, shot, and edited high-performing video content, contributing to a 132%+ rise in Instagram views and a 50%+ increase in Facebook reach. - Increased active users by 99.2%, event count by 88.7%, new users by 123%, and purchases by 75% through targeted ads, optimized funnels, and trend-driven content.

Podcast Manager at "True Essence Podcast By Future Fest&Ejad Labs " As a podcast Manager my responsibilities: Managing team members. Developing and maintaining the podcast schedule. Organizing and scheduling recording sessions. Ensuring that all equipment is ready and in working order. Managing sound quality and editing episodes. Keeping track of deadlines and ensuring that episodes are released on time. Uploading episodes and publishing show notes. Promoting new episodes through social media and email marketing campaigns. Analyzing listener feedback and making necessary changes to the show.

Digital Marketing at Ejad Labs Developed and executed social media strategies for Ejad Global Program, Ejad Plus and Future Fest Pakistan largest and biggest tech conference Managed social media accounts, created and managed content, and analyzed analytics to gauge the success of campaigns Gained hands-on experience in social media marketing and event promotion

Digital Marketing Lead, I spearhead our social media management efforts and drive the advertising and branding initiatives for the Future Fest campaign, ensuring impactful online presence and audience engagement.