Andy Anderson

Black Pearl Publishing is a marketing and publishing consultancy that helps creators, crafters, entrepreneurs, solopreneurs, artists, startups, and small businesses thrive online. • Marketing Strategy & Consulting • Digital Marketing & Strategy • Shopify e-commerce site development • Print-On-Demand (POD) • Creator Marketplace Consulting (Etsy, Zazzle) • Brand Marketing & Consulting • Social Media Marketing & Strategy • Facebook & Instagram Marketing & Advertising • LinkedIn Marketing & Advertising • Search Engine Marketing & Optimization (SEM & SEO) • Content Marketing & Strategy • Email Marketing & Strategy • Company Page/Profile Development & Optimization With over 25 years of experience in marketing - including being an artist myself - I understand the challenges and opportunities you face as an entrepreneur. My mission is to help you profit from your passion. The world is your oyster; be unique and challenge the status quo.

Medium is an amazing platform where creative minds come together to share ground-breaking ideas and find quality, relevant content. I'm proud to be part of the community with my writing on entrepreneurship, marketing, and finance - plus a dash of humor for flavor!

We know it can be tough finding unique gifts for those hard-to-shop-for people in your life. That's why I created Shirty Store, the e-commerce site powered by Shopify and Printful that makes it easy to find funny, sarcastic, and snarky gifts for "grumps." Whether you're a grump yourself or just have a friend or family member who is, we've got you covered. Stop struggling and start shopping at Shirty Store today!

Do you need funny content for your publication or social media feed? Cartoons generate more engagement and shares than most anything else. Shop for available cartoons at AndyAndersonCartoons.com

I empowered individuals to unlock their potential, turn dreams of making a living through their craft or side hustle into reality. I leveraged my expertise in marketing & advertising best practices, branding and content creation to help clients strengthen the foundations of success: personal finance savvy and productivity mastery.

I spearheaded digital marketing efforts to boost profitability and expand our membership. Leveraging my team of staff members, freelancers, and agencies allowed us to be nimble in our approach while ensuring quality work every step of the way. We fostered an environment that embraced a "lifetime learner" mindset which enabled continual improvement across both skillsets and morale. Our ambitious initiatives yielded results beyond what we originally projected; learning from mistakes pushed us even further toward success faster than ever before!

At the height of one of America's greatest economic downturns, I joined this company in 2008 determined to make a difference. Taking an unorthodox approach, I transformed costly traditional advertising methods into forward-thinking digital initiatives like search engine marketing and email campaigns that yielded 12 times more return on investment than before - over $50k saved! Not afraid to take risks when others were standing still, my efforts significantly increased website visits by 325%, drove 135% more newsletter subscriptions through its launch as a monthly automated email program instead of a biannually printed version, and launched us ahead with our first mobile app long before competitors did so themselves.

Scripps Treasure Coast Newspapers bring the pulse of the Treasure Coast to life with three distinct, beloved newspapers. In addition, Scripps offers an array of other captivating media properties - including HGTV and Food Network - that create entertaining content for viewers around the world. • Improved relationships with top-rated NBC news affiliate & area radio partners. • Collaborated with the editorial department to improve engagement with subscribers. • Saved millions in ad spending by leveraging “filler space” for network properties. • Rebranded newspaper group, establishing competitive advantage through consistency. • Designed promotions that increased subscriptions by an average of 7% and revenue by 18% • Established significant partnerships, generating over $650,000 in incremental revenue. • Improved relationships within the residential, business, and creator communities.

Studied various aspects of digital marketing with "real world" campaigns and assignments. Areas of focus included content marketing with HubSpot, social media marketing and advertising (primarily Facebook), Google Ads, Google Analytics, and email marketing with MailChimp

Studied art, drawing, composition, design, publication processes and business