Paul Medeiros, MBA

Paul has a proven track record of driving results in both large and small organizations, practicing a combination of strong leadership, cross-functional collaboration and accumulated knowledge. He has held leadership roles in the largest food company in the world as well as a privately owned organization. Throughout his career Paul has taken a sincere interest in developing people and forming effective teams, using his skills as a transparent leader and team player. He has built sales organizations with both direct and broker structures, successfully expanded distribution on lesser known brands and improved profitability on high ACV products. His expertise has been demonstrated in several CPG categories including Center Store, Refrigerated and Frozen (brands and private label), Deli, Bakery, Foodservice and co-manufacturing. He has hands-on success in several channels including Grocery, Discount Grocery, Mass, Club and also Televised Home Shopping.

As a GLG Network Member, I bring several years’ of experience with top tier industry leaders to help clients solve some of their toughest business challenges around the CPG industry.

Responsible for developing, implementing and managing the company's retail sales efforts in both Branded and Private Label. Management of National and Regional Broker sales teams.

After successfully relaunching the in-store bakery business by rebuilding customer confidence through innovation, collaboration and customer service, responsibilities quicky expanded to all Schwan’s branded products; Red Baron, Freschetta, Mrs. Smith’s Edward’s and Pagoda. • Managed a broker network responsible for accounts including, HEB, Southeastern Grocers, Publix, Food City, Ingles, Lowes and MDI. • In 2015 transitioned from a broker network to a Direct Sales Force, participating in the recruitment, hiring, training and development. Account responsibilities expanded to include Ahold Delhaize, Giant Eagle, Weis, and UNFI. Position was eliminated as part of a corporate restructure in September 2020.

The alliance was a joint venture between Rich Products and Schwan’s Bakery. This leadership role was responsible for the management of a cross company, cross functional team reporting to senior management at both companies. After the acquisition responsibilities shifted to consultant role in the development of Schwan’s In Store Bakery Division’s short- and long-term strategic plans as well as managing the customer transition. During this period also led a cross-division, cross-function assessment team to evaluate the potential success of Rich’s entry into new retail categories. Pie Business was acquired by Schwans.

The largest manufacturer of frozen pre-fried donuts, supplying the in-store bakeries of such retailers as Albertsons, Kroger, Safeway and AHOLD was in the midst of a downturn in business. This challenging assignment included rebuilding lost business; developing incremental business, testing and launching new products as well as creating a best of class go to market strategy. Developed growth selling strategies, which generated new Business of $ 8.2 million annualized during the first 12 months. This business filled the void of a major account loss. Business acquired by Rich Products

Designed, staffed and led a new sales organization and related functions for this $350 million start up company. The company was created as a result of Sara Lee’s acquisition of the Chock Full O Nuts, Hills Bros. MJB and Chase & Sanborn coffee brands. Responsibilities also included Private Label and Export sales. Member, Board of Management.

After 22 years with Nestle I was recruited by the President of the Nestle Beverage Division to serve as a member of the Management Team and lead sales of this $1.3 billion division. Brands included Juicy Juice, Libby and Kern’s Nectars, Coffeemate, Carnation Cocoa, NesQuik, Taster’s Choice and Hills Bros. Coffee.