James Goad

● Recruited to rebuild and scale the marketing organization, establishing a predictable demand generation engine aligned with revenue growth objectives in the healthcare SaaS market ● Integrated AI-driven campaign optimization and personalization across paid, email, and web channels, increasing conversion rates, accelerating pipeline velocity, and reducing cost per acquisition ● Leveraged AI for content production and testing at scale, enabling rapid experimentation and significantly reducing time-to-market for campaigns while improving engagement performance ● Drove 150% YoY increase in sales opportunities in Q1 and sustained 40% growth in pipeline generation, directly impacting revenue acceleration ● Owned end-to-end demand generation strategy across SEO, PPC, paid media, email, and content, improving lead quality and conversion rates across the funnel ● Led SEO transformation, delivering a 675% increase in keyword rankings, 258% growth in targeted traffic, and 103% increase in organic performance within one year ● Acted as a key member of the executive leadership team, shaping go-to-market strategy, growth priorities, and cross-functional alignment across sales, product, and operations; contributed to M&A evaluation efforts as part of the acquisition team assessing MicroMD in 2024 ● Re-architected sales and marketing alignment by defining ICPs and buyer journeys, implementing targeted nurture strategies, and enhancing sales enablement to increase close rates ● Transformed the underperforming offshore BDR function, implementing structured training and KPIs that improved lead conversion rates by 87% ● Built and led a high-performing marketing team, instilling a data-driven, accountable, and performance-oriented culture ● Developed product marketing strategy and positioning that strengthened brand authority and competitive differentiation in the healthcare SaaS space

Hired to develop GMT strategies; was promoted to Sr. Product Marketing Manager to create and manage marketing strategies for key product offerings for Acute, Post Acute, Home health, Clinical, and Ambulatory markets. ● Led demand generation and product marketing strategy across healthcare SaaS solutions, aligning marketing with revenue growth objectives ● Scaled pipeline performance with 128% growth in MQLs and 2.5X pipeline coverage, improving revenue predictability ● Increased MQL-to-Opportunity conversion from 42% to 47%, optimizing lead quality and nurture strategy ● Owned multi-channel marketing strategy and budget, driving ROI across digital, events, and content programs ● Directed go-to-market strategy for product launches, accelerating adoption and market penetration ● Strengthened Sales, Product, and Marketing alignment, improving sales enablement and funnel conversion ● Launched and scaled an SDR program, enhancing lead generation and qualification processes ● Established performance tracking and pipeline analytics, enabling data-driven marketing decisions

Brought structure and improved accountability to a marketing team that was unclear of purposeful direction. ● Led a team of 6 managing paid search, social media, and reputation management for a portfolio of agency clients ● Improved PPC performance, increasing conversion rates from 3.03% to 8.36%, outperforming industry benchmarks ● Established operational best practices and scalable campaign frameworks, improving client performance, retention, and satisfaction ● Identified and resolved workflow inefficiencies, enhancing team productivity and campaign execution speed ● Drove 25% increase in client lead generation through optimized paid social and digital advertising strategies ● Partnered directly with clients through performance reviews, strategic planning, and pitch presentations, contributing to client growth and retention

Hired to resolve critical web traffic and conversion issues while modernizing digital and product marketing strategies. ● Led marketing operations and digital strategy across eCommerce, SEO, and paid media, aligning with revenue growth objectives ● Drove $1.8M in revenue growth and achieved $1.5M+ in cost savings through operational and vendor optimization ● Improved paid search conversion from 1.2% to 3.1% and delivered a 62% SEO turnaround within 8 months ● Increased product sales by 25% and brand awareness by 46% through optimized positioning and go-to-market execution ● Built and led a team of 7, implementing scalable processes, analytics, and performance frameworks ● Partnered with Product and leadership to integrate customer insights into product and marketing strategy

Exceeded in building a high impact marketing team to grow leads, revenue, and optimize current tech stack. Implemented brand and demand strategies to meet revenue targets for business services and products. ● Led brand and demand generation strategy, aligning marketing with revenue targets across SaaS products and services ● Drove 302% increase in lead generation, contributing to $6.2M in revenue growth between 2016 and 2017 ● Built and led a team of 6, establishing performance goals, accountability frameworks, and scalable marketing processes ● Implemented marketing automation, lead scoring, and Salesforce CRM, improving pipeline visibility and conversion tracking ● Scaled inbound marketing engine, increasing monthly blog traffic from 500 to 57K+, significantly expanding top-of-funnel demand ● Partnered with Sales leadership to improve sales operations, training, and funnel alignment, increasing overall efficiency and conversion

Hired to modernize and scale global digital marketing efforts—driving pipeline growth, international lead generation, and marketing automation integration. ● Led global digital marketing strategy across the Americas, APAC, Japan, and EMEAI, aligning demand generation with revenue objectives ● Generated $38M+ in pipeline opportunities, increased lead volume by 50% via targeted outbound and digital programs ● Built and scaled global SEM strategy (SEO + PPC), expanding digital acquisition and performance across key markets ● Directed implementation of Salesforce and Pardot, establishing marketing automation, lead tracking, and KPIs