Thays Borin
Gerente de Talent | Cultura, DHO, L&D, Talent Acquisition, Employer Branding, Employee Experience @ G4
About
EN: I’m a strategic People & Culture leader passionate about designing scalable organizations. With 10+ years of experience across high-growth companies and scale-ups, I help businesses turn people strategy into a driver of sustainable performance and competitive advantage. I lead culture transformation, leadership development, and organizational design to enable growth and operational excellence. My work connects culture to business outcomes through leadership academies, performance management systems, talent strategy, and scalable people programs. With a systemic perspective and product mindset, I translate complex business challenges into people solutions that scale. I partner closely with executive teams to build future-fit org structures, strengthen leadership behaviors, improve retention, and increase engagement (eNPS) — aligning people, culture, and strategy to accelerate sustainable business growth. PT: Líder estratégica de People & Culture (DHO, Cultura, Talent Management, Employee Experience, R&S, HRBP e Gestão da Mudança), com 10+ anos de experiência em multinacionais e ambientes de alto crescimento. Atuo na construção de organizações escaláveis, conectando cultura à estratégia para impulsionar retenção, performance e crescimento sustentável. Tenho experiência consolidada na criação e liderança de programas estruturantes, como gestão de desempenho, ciclo de metas, talent strategy, desenvolvimento de lideranças, carreira e governança de cultura, sempre orientando iniciativas a resultados de negócio. Também atuo em projetos globais e em frentes de workplace experience e transformação organizacional. Com forte base analítica, lidero iniciativas guiadas por People Analytics (turnover, eNPS, performance e indicadores de liderança), traduzindo dados em diagnósticos acionáveis e decisões executivas. Com mentalidade de produto e visão sistêmica, desenho soluções escaláveis e práticas — atuando como ponte entre liderança, pessoas e estratégia para acelerar impacto.
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Brazil
Management Consulting
Presentation Skills, Growing Companies, Data Analysis, Program Implementation, Communications Management, Analytical Skills, Analytical Capability, Criação de relacionamentos, Objetivos financeiros, Redução de custos, Controle interno, Passagens aéreas, Profissional sênior em Recursos Humanos, Competências interpessoais, Liderança estratégica, Gestão, Metodologia, Liderança estratégica em recursos humanos, Estratégias de RH, Promoção da inclusão
Experience

Gerente de Talent | Cultura, DHO, L&D, Talent Acquisition, Employer Branding, Employee Experience
Lidero a estratégia de Talent Management, integrando cultura, liderança e gestão de talentos para impulsionar o crescimento sustentável da companhia e fortalecer uma cultura de alta performance. Sou responsável pelo Plano Integrado de Cultura, Liderança e Talentos, conectando dados, estratégia e experiência do colaborador para garantir decisões assertivas e programas com impacto real no negócio. Minhas entregas incluem: Governança dos ciclos de performance, potencial e sucessão; Programas de aceleração de liderança por nível, com foco em pipeline, cultura e competências; Criação de trilhas de desenvolvimento, academias de liderança e iniciativas de coaching e mentoring; Estratégia e operação de Talent Acquisition, com foco em atração de talentos estratégicos e fit cultural; Gestão e fortalecimento da marca empregadora (Employer Branding) com base na proposta de valor ao colaborador (EVP); Mapeamento e otimização da jornada do colaborador, desde atração até offboarding, promovendo experiências significativas em momentos-chave; Gestão da cultura organizacional e governança dos pilares culturais com articulação entre áreas; Acompanhamento de talentos-chave, sucessores e identificação de riscos críticos; Uso de People Analytics para orientar decisões e priorizar iniciativas com impacto mensurável; Diagnóstico de cultura e engajamento com planos de ação e rituais de cultura orientados ao negócio.

People & Culture Manager
Responsible for leading a multidisciplinary team (HR and non traditional HR). Leadership, Culture, Employee Experience, Workplace, DE&I, L&D, People Experience, Digital Transformation, Engagement, People Insights and Internal Communications.

People Experience, Workplace & Procurement Senior Lead
São Paulo
As Facilities and Purchasing Coordinator, reporting to the Real Estate Manager, I was responsible for: • Organizing internal events and endomarketing initiatives aligned with the organization's culture and strategy: Responsible for strategic planning events (involving 6 companies in the portfolio); in-person events for 1500 people and online events for 4 thousand people; talent attraction events, young talent programs, hackathons organization, partnerships, and sponsorships. • Managing services and infrastructure for 2 offices and 3 hubs with technology squads, creating and implementing policies, overseeing the procurement area, managing payments, costs, and monitoring. • Responsible for corporate mobility management. • Leading strategic planning, monitoring, and executing internal communication across multiple channels. • Digital transformation project: I participated in the squad responsible for implementing SAP and internal request system, resulting in improved service and cost reduction. • Negotiating benefits for remote work, pioneering this action during the pandemic. • Participating in the squad structuring the company's largest young talent program, with 25,000 people enrolled focusing on diversity. • Organizing internal events and endomarketing initiatives aligned with the culture and strategy of the organization.

Workplace Experience
São Paulo e Região, Brasil
As a Specialist reporting to the Real Estate, Facilities, IT, and Purchasing Manager, I was responsible for: • Creating a 5S program and Best Practices guides, fostering greater employee engagement; • Conducting negotiations, market bidding processes, service scope reviews, and establishing new partnerships, resulting in a 60% reduction in the department's annual budget; • Overseeing the implementation of the company's office headquarters in São Paulo and the construction of a plant in Rio de Janeiro; • Managing all third-party services, contracts, purchases, supplies, utilities, transportation, and travel arrangements; • Negotiating with suppliers and managing the department's budget; implementing processes focused on efficiency, process improvements, and enhancing the internal customer experience.

HR Analyst
São Paulo Area, Brazil
As the head of the Facilities and Purchasing departments for a plant with 200 employees, my responsibilities included: • Structuring the facilities and purchasing departments to effectively support the needs of the plant and its employees. • Developing projects related to organizational climate, culture, and training, as well as overseeing people management and key performance indicators (KPIs). This also included organizing events and initiatives for endomarketing and quality of life. • Handling the hiring of suppliers for HR, Health, and Safety areas, managing contracts, and evaluating the performance of third-party activities. • Coordinating administrative activities, overseeing internal and external audits, and preparing reports and spreadsheets to track departmental performance and compliance.

Real Estate Analyst
São Paulo Area, Brazil
• Responsible for managing corporate building services, procurement, human resources, assets, administrative services, service contracts, and negotiations with suppliers. • Drafting and managing contracts, developing and analyzing performance indices (SLAs and KPIs) of service providers, budget control, cost analysis, and financial feasibility studies of projects aimed at improving services. • Developing projects and initiatives to increase satisfaction among property owners, tenants, trustees, investors, and users of the properties. • Increasing income and results from real estate complexes.
Education

Problem Solving, Contexto da Gestão de Projetos, MétodosTradicionais de Planeamento e Controlo, Metodologias Ágeis, Gestão de Projetos de Inovação, Técnicas Avançadas de Pensamento Crítico, Liderança, Inteligência Emocional, Equipes de Alto Desempenho, Storytelling.
Thays Borin's Contact Information
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