Vy Phan Thao

Key Responsibilities: • Strategized and Executed: Developed and implemented marketing strategies to boost market share for Windows 11, Microsoft 365, and other products (Xbox). Conducted market analysis to drive "Modern Life Experience with AI assistance in your fingertips - Windows 11 with Copilot (in preview) and Microsoft 365 better together" initiatives and collaborated with top retailers and partners. • Market Expansion: Identified B2C and B2B opportunities, built commercial partnerships, and utilized digital marketing tools like GDN, SEM, Ads, etc. to enhance e-commerce performance. • Marketing Support: Assisted resellers with promotional activities, designed key visuals for events, and managed marketing execution at retailer channels. • Reporting & Coordination: Prepared quarterly Proof of Execution (POE) reports, coordinated with sales representatives and partners, and updated Microsoft’s Sales Lead and Marketing Manager on marketing proficient outcomes. • Training & Event Management: Planned and executed events, driving salesman's readiness and leveraging multi-channel marketing strategies effectively. Key Achievements: • Contributed to +27% YoY growth of Vietnam’s Microsoft Retail Business in H1FY24 (from July 2023 to Dec 2023), outperforming a declining PC market (-20% to -35%). • Contributed to an outstanding performance +83% YoY growth just only in H1FY25 (from July 2024 to Dec 2024) • Helped position Vietnam’s Microsoft Retail Business as top 1 (speed of growth) and top 2 (revenue) in SKI region (Vietnam, India, Korea) in FY25. • Co-organized large-scale co-marketing campaigns with retailers, OEMs/MNAs, and silicon partners, attracting 10,000+ pax and boosting brand awareness. • Drove positive sell-out rates for Electronic Software Delivery (ESD) products through marketing activities with ESD educating purpose. • Proactively explored sales opportunities on new platform like E-Wallet (Momo, VNPay, ZaloPay).

Key Responsibilities: • Data Analysis & Survey Preparation: Analyzed customer data to design and conduct effective satisfaction surveys. • Customer Communication: Utilized inbound and outbound calls to assess and enhance customer satisfaction, resolving issues and providing clarification as needed. • Issue Resolution: Managed and de-escalated complaints using specialized communication skills, ensuring customer concerns were addressed promptly. • Cross-Department Collaboration: Coordinated with Sales, Operations, and Academic teams to improve customer satisfaction and maintain a high Net Promoter Score (NPS). • Reporting: Documented customer feedback and complaints, and prepared detailed reports to support decision-making and service improvements. Key Achievements: • Consistently met KPIs with a survey completion rate exceeding 100% monthly. • Resolved the majority of client complaints, contributing to a customer satisfaction rate above 90%.

Key Responsibilities: • Project & Event Coordination: Organized student projects and minigames to enhance learning experiences and engagement. • Classroom Support: Assisted teachers with class activities, supported students to improve English proficiency, and assigned and reviewed tasks in preparation for examinations. • Assessment & Feedback: Marked assignments and tests, discussed marking scheme changes with teachers, and provided constructive feedback to parents. • Behavioral Support: Addressed students' behavioral issues through individual counseling and tailored support. • Marketing Support: Contributed to marketing activities, including organizing the Speak Up event, to promote the center’s programs. Key Achievements: • Successfully assisted struggling students to keep pace with their peers through private tutor. • Managed behavioral issues effectively, leading to a 95% re-enrollment rate.

Key Responsibilities: • Classroom Management: Assisted teachers in managing and stabilizing the classroom environment to enhance learning. • Task Management: Assigned and graded tasks, provided revisions, and tutored students needing extra help outside regular class hours. • Student Support: Worked closely with students to improve their English skills, offering additional support and tutoring as needed. Key Achievements: • Elevated students' English scores from below average to above 7. • Increased student engagement and commitment to improving English proficiency. • Received positive feedback from parents regarding their children’s progress and results.

Key Responsibilities: • Event Coordination: Organized and executed a welcome event for new members, including planning and executing training sessions. • Content Creation: Developed concepts and wrote engaging content for Facebook posts celebrating members' birthdays. • Communication: Managed participant outreach by contacting and sending informational emails. Key Achievements: • Created a dynamic onboarding experience that enhanced soft skills for newcomers. • Successfully recruited over 50 talented new members for the club.