Thanapong A

Responsibilities • Oversee Thailand business and responsible for P&L. (Commercial & Operations) • Manage Commercial and Operations team • Penetrates profitably grows the country/territorial/segment volume, sales, and profitability through proactive management of End-users, OEMs and Channel Partners / Distributors / Agents relationships. • Maintains and grows relationships with existing and new or potential End-user and OEM customers, while achieving an assigned sales and profit growth goal in your direct sales efforts. • Responsible for selling and supporting the Habasit’s complete range product and service offering though may focus on a specific solution or product set if focused in a partner vertical market. • Leads all aspects of the sales process, calling upon others to assist in solution development and proposal delivery, as needed, or as directed by management. • Manages potential channel conflict with other sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement • Focusing on customers with high-value, strategic growth opportunity, increase customer interactions with face-to-face meetings.

Responsibilities: • In charge of Sales office P&L including managing Sales and marketing budget and Sales forecast • Creating and driving sales strategy to achieve sales targets as well as managing all aspects of selling process • Building high level relationship with distributors and key end users • Leading the commercial team by driving team performance with a focus on developing knowledge and skills of sales team • Reorganizing the sales team to deliver higher efficiency • Planning sales and marketing activities as well as overseeing the implementation • Developing business insights, market analysis as well as keeping track on competitive dynamics in the industry Key Achievements: • Successfully built up market database of the whole China market for business strategy development • Generated net sales growth of 20% in 2015 compared to 2014 • Successfully managed the company’s acquisition project and developed new market for acquired product portfolio

Responsibilities: • In charge of all technical offices in APAC. (KPI, Budget, Resources, training) • Established and expanded the technical team to be able to work autonomously to support the Sales team and new products • Worked closely with Business Manager to provide the right approach for a defined marketing strategy • Oversaw product strategy implementation and provide business solutions for effective customer approach • Oversaw and managed all claims in APAC. Key Achievements: • Created 3-year plan for product and technical knowledge transfer from HQ to APAC technical offices. • Established the business continuity plan for technical offices • Settled China commercial pricing strategy and develop sales and marketing strategies as requested by Business Manager • Established cross training between offices in order to maximize the technical resources ability to serve the market.

Responsibilities: • Established technical office in Shanghai with the complete direction, organization structure as well as KPI • Worked closely with local business manager and manufacturing departments to process all engineering drawings • Improved the procedure and applied LEAN approach to sales and manufacturing process for sales office and manufacturing plant • Developed the engineering drawing with local foundry to improve the process for casting production with different alloy solutions • Contributed in sales strategy planning, trained sales team, solved product technical issues, and provided technical solutions and advices Key Achievements: • Achieved outstanding KPI of 120 full assembly engineering drawings and more than 2,000 manufacturing drawings sent out to foundry in 2011-2012 • China Technical Office recognized as the most efficient technical office in the Group in 2011-2012 proven by the shortest lead time to provide technical solutions and engineering drawing for customers • Worked closely with Sales Manager to establish nine OEM projects for castings which brought in sales of 160 million CNY during 2-year period

Responsibilities: • Responsible for field service engineering specialized in ball tube mill grinding process in cement plant, covering Southeast and East Asia • Proposed technical solutions (alloy, design and engineering drawings) to serve customers’ needs • Developed new business in the cement and quarry market in Thailand Key Achievements: • Significantly improved and shortened lead time to provide solutions for customers from 3 weeks to 1 week. • Acquired a new customer in new segment market in Thailand which guarantees 100,000USD sales annually and achieved 150,000 USD sales in 2010.

- 2 years in Rugby club in faculty of Engineering,