Thaís Pontes

Brand and Digital Midia Coordinator @ ASAN - Comunicação e Marketing

About

Hey there! I am a journalist who works with strategic content and digital products. For the past 5 years, I was a senior content curator on Twitter. My job was to discover, highlight and give context to the main conversations and subjects on the platform. I became an expert on trending topics. I also worked for almost 10 years with media channels. I was an entertainment content manager at Yahoo!, iG and Globo Condé Nast (Glamour Magazine). I also wrote for Editora Abril (Capricho Magazine) and The Huffington Post. My expertise is entertainment and lifestyle. Talking about social media: I have 5 years' experience with digital agencies coordinating campaigns with influencers and creators, managing communities, making customer service, brand positioning and brand monitoring on social networks and also creating content. Brands I've already worked with: Vivo, Tim, Oi, PayPal, Knorr, Kibon, Bradesco, SBP, Colgate, Philips, Doritos, Clear, Microsoft, Carrefour, Johnson & Johnson, Rexona, CloseUp, Gelol, Atroveran, Biocolor, DeMillus, Axe and others. In many of the companies I worked for, I managed people and was recognized as a good leader!

Country

Brazil

City

São Paulo

Industry

Internet

Skill

Marketing de mídias sociais, Gestão de equipes, Comunicação, Estratégia de marketing, Moderação de comunidades on-line, Elaboração de workshops, Marketing digital, Blogues, Estratégia digital, Mídia digital, Publicidade online, Mídias sociais, Google Analytics, Marketing social, Marketing online, Jornalismo, Serviços editoriais, Publicidade, Gestão de conteúdo, Comunicações de marketing

Experience

Brand and Digital Midia Coordinator

ASAN - Comunicação e Marketing

2024-7 - 2025-4 · 10 mos

São Paulo, Brasil

● Content strategy and social media management for @InstitutoClaro. I managed the client's social media channels with a team of copywriters and designers. Together, we created multichannel content, campaigns and special projects. Gained strong expertise in AI-driven content optimization. Also worked with Media, Customer Relationship Management and Community Management.

Twitter Flight School Live instructor

CreatorUp

2022-3 - 2023-2 · 1 yr

Teaching media professionals how to use Twitter to achieve their goals

Social Media Manager

The Intercept Brasil

2022-9 - 2023-1 · 5 mos

Brasil

Content strategy and social media management for one of the most important independent media channels in Brazil.

Community Leader, Community Engager, Speaker, Content Strategist

Creators Platform LLC

2022-4 - 2023-1 · 10 mos

São Paulo, Brasil

Community management; strategic content; workshops and lives with educational purposes for creators and influencers. Main client: Google.

General Product Manager

Bennu

2020-2 - 2022-3 · 2 yrs 2 mos

In charge of Oi, Tim and Vivo's news content apps: Tim Banca Virtual Vivo News Oi Jornais Hube The apps have a partnership with many media outlets, such as Editora Globo, Estadão, Folha, O Globo, Veja, among others. My team curates the content and updates the apps 24/7.

Senior Content Curator

Twitter

2015-10 - 2020-2 · 4 yrs 5 mos

São Paulo e Região, Brasil

- Curating Tweets and telling stories on Moments Brasil. Responsible for picking out Brazil's most relevant conversations and highlighting them on the platform - Giving context to trending topics - Making coverage strategies for the major entertainment events (like Oscars, Grammy, Carnaval and Big Brother Brasil) - The work made me able to identify the main voices, the biggest influencers and the main subjects that move conversations in Brazil https://twitter.com/i/moments

Editor in Chief| Glamour Online

Edições Globo Condé Nast

2015-7 - 2015-10 · 4 mos

São Paulo e Região, Brasil

In charge of Glamour's online platforms • Multimedia content strategy • Social media content planning • Online media partnerships • People management

Blogger

HuffPost

2015-1 - 2015-7 · 7 mos

Writing about feminism, relationships and lifestyle http://www.brasilpost.com.br/thais-pontes/

Social Media Manager

Brand Connect

2014-5 - 2015-7 · 1 yr 3 mos

São Paulo e Região, Brasil

• Content Management • Online Media • Digital PR Major clients: PayPal, Ráris (Mars Group) and Schwarzkopf Professional (Henkel) * Awarded for the 2.0 Consumer Attendance Service for PayPal on Twitter