Tom Kuypers

Established marketing professional with extensive experience in building transformational programs throughout consumer direct, digital, and retail marketing, CRM, and loyalty. Track record of large budget management, developing and leading high-caliber teams, and cultivating cross-functional partnerships in alignment with organizational goals. Proven success transforming marketing strategy with technology to expand brand awareness, build engagement, and reach target markets more effectively. Demonstrated expertise communicating with stakeholders and C level leaders in highly matrixed organization. Core Competencies: − Brand Marketing - Consumer Marketing − Marketing Automation − Retail Marketing - Digital Marketing - Integrated Marketing − Advertising Process Development & Execution − Cross-Functional Leadership − Customer Journey Mapping - Customer Experience − Strategic Planning − CRM - Loyalty - Retention - Customer Data Platform (CDP) - Personalization - Email Marketing - Social Media