Tetiana Vasylenko

- Built and scaled the marketing function from scratch - team structure, operating model, tech stack, and GTM playbook. - Grew marketing-sourced leads 65% YoY and influenced $10M+ in annual closed revenue through integrated demand generation, partner marketing, and content programs. - Defined ICP, buyer personas, messaging, and product positioning; built GTM framework and marketing plans; led implementation of integrated strategies across all channels. - Directed co-marketing initiatives across a channel network of 100+ partners globally, building joint demand programs, enablement kits, and partner-sourced pipeline motions. - Designed and executed tiered ABM programmes across named accounts and vertical clusters - combining LinkedIn company-list targeting, personalised content, and coordinated outreach sequences - generating hundreds of leads, dozens of pipeline opportunities, and closed deals with target accounts. - Developed and executed content strategy targeting CISOs, SOC analysts, DevOps, and IT Ops audiences - case studies, whitepapers, blogs, and webinars - driving thought leadership and inbound demand. - Grew global brand presence via PR, media coverage, webinars, and industry events across US, EMEA, and APAC; drove SEO, paid media, social, and email performance improvements. - Partnered with CEO, COO, and Head of Sales to shape company growth strategy, align GTM priorities, and improve revenue targets.

- Drove marketing planning and execution, aligning with growth objectives; - Defined positioning and messaging framework for new tech services, ensuring differentiation and market fit. - Increased direct marketing leads 27X, driving over $10M in new opportunities. - Launched the B2B SaaS product, building the GTM strategy and scaling lead inflow from 0 to 10X within the first year. - Owned and optimized the corporate websites and digital funnel, driving CRO and A/B testing initiatives that improved conversion rates and inbound pipeline. - Partnered with HR leadership to strengthen employer branding, boosting applicants by 88% across Eastern Europe. - Coordinated cross-functional project teams (sales, marketing, tech specialists, etc.), direct subordinates, freelancers, and agencies; mentored a more junior colleague. Interviewed and selected SEO and PPC specialists.

- Established inbound demand engine: increased leads from 0 to 105 through SEO, paid campaigns, content, and directories; - Developed and executed digital campaigns (search, display, paid social, email), growing leads 66X. - Migrated company website to an international domain; organic impressions grew 2.5X, non-branded clicks 2.8X, and leads 12.5X. - Introduced marketing automation: customer journeys, gated content, lead nurturing.

- Developed and executed digital marketing tactics: paid social, SEO (on-site and off-site SEO, technical SEO); - Set up analytics tools (Google Analytics, Facebook Ads Manager).

Advanced International Translations develops professional software products for translators and translating agencies - SEO optimized a website www.aceproof.com to the top of the first page on Google; briefed and controlled SEO optimized content creation; - Increased the number of Facebook followers by 10% during 3 months by writing and distributing engaging content; - Successfully negotiated free promotion at 15 specialized events; - Reached an agreement with 5 opinion leaders and 8 translation associations about our software promotion for free or for freemiums.

Ekostatus is a pharmaceutical company. Products - BTXA (botulinum toxin type A) and Glycerin suppositories. - Glycerin suppositories' market share increased from 5,4% to 7,2% because of better distribution and promotion activities; - Increased the database of doctors using BTXA by organizing sales promotions, participating in 7 exhibitions and conferences, and organizing masterclasses; - Increased trust and refreshed information about BTXA by cooperating with opinion leaders that provided thought leadership articles, gave lectures, participated in round tables, and made speeches at conferences. - Initiated, compiled the information, and managed the creation of a study guide, 2 brochures, and cases for doctors and provisors; - Prepared offline and online ad materials, advertorials, and PR articles, negotiated media buying with specialized magazines and 3rd party vendors; - Briefed and supervised 3rd party vendors (design, website developers).

- Made proposals, budgeted and implemented ad campaigns (ATL, BTL - sales promotions and events, PR): from adaptation to creating own concepts; - Supported market research (focus groups and deep interviews) Clients: Toyota, Pernod Ricard, Nestle, car dealer “Grand-Prix”.

- Supported advertising projects implementing (ATL and BTL – consumer promotions, PR, DM) - Supported market research (focus groups and deep interviews) Clients: Visa, Zvenygora.

- Set the processes for repacking projects (gift sets, bundles, stickering, etc.): including planning, implementation, and quality assurance. Implemented over 50 projects. - Managed subcontractors: agencies and repacking centres.