Yew Sing SEETOH

• Own end-to-end Operations and project execution across various product verticals • Commercial Leader for Asia Pacific business • Drive prioritisation, resource planning for revenue growth and delivery stability • Partnership development and expansion

• Drive APAC office development from 0 to 1 across Singapore, China, Indonesia and Vietnam • Managed APAC P&L, revenue strategy and multi-market scale-up for SaaS and product lines • Built the commercial engine including pricing models, GTM strategy with marketing and brand positioning • Led cross-functional teams (tech, sales, ops) to align product roadmap with revenue and customer needs while supporting organization restructuring • Acquire partnerships, increasing customer base adoption rates and supplier network development.

• Led the Regional Service Logistics organization • Vendor management, ensure service quality levels and supplier SLA performance • Initiate process optimization workshops, inventory rebalancing across APAC locations

• Led key strategic accounts for Hi-Tech clients for APAC tradelanes • Drive process alignment, freight lane onboarding and last-mile operations with regional offices • Managed capacity forecasting and resource planning across multiple carriers

• Developed procurement strategies aligning with corporate governance framework • Onboarded Telco carriers and service integrators, KPI management and service issue resolution • Led forecasting and procurement optimization for 100% fulfilment rates

• Managed a 30+ Operations team across APAC • Oversaw 3PL performance, contract compliance and inventory optimization • Led negotiations, KPI governance and operational efficiency programs

• Led the HP Contract Manufacturing team managing daily operations • Handled end-to-end order fulfilment and production scheduling, coordinating closely with HP demand planners on stock and logistics. • Prepared monthly performance reports and resolved SAP issues related to stock discrepancies and sales orders.

• Managed freight operations for global accounts such as Stats ChipPAC, Tyco Group, Novellus and GE. • Implemented SOPs for new back-end logistics initiatives to improve customer workflows. • Coordinated with global offices to resolve customs clearance issues and documentation irregularities.