Terry Allen

Terry Allen

Chief Executive Officer @ Auxo Software

About

An experienced Chair, Director and Senior level exec focused on Technology, Innovation, Commercialization of IP and securing strategic founder-friendly investment to drive scale. My multinational corporate experience started with 11 years at Microsoft NZ. I worked across a number of roles including Enterprise Director where we achieved number one in the world per capita for sales I have since worked with companies across their full life cycle; from earlier-stage companies with technical innovation and disruptive business models to later-stage companies in high growth and expansion stages. My international experience has included working with US based multinationals as Trade commissioner in Shanghai and in other operational roles in the US. I am currently at NZTE as the Investment Director for North America leading a team of investment managers focused on driving smart US connected capital into New Zealand companies to enable them to rapidly scale globally I have led both small and large teams and driven transformational change across many organizations to lift performance and accelerate growth.

Country

New Zealand

City

Auckland

Industry

Information Technology & Services

Skill

Programme Governance, Entrepreneurship, Go-to-market Strategy, Governance, Management, Start-ups, Team Management, Business Strategy, Strategy, Project Management, International Marketing, Business Planning, New Business Development, Cloud Computing, Mobile Devices, IT Strategy, Venture Capital, Marketing Strategy, High Performance Teams, Enterprise Software

Experience

Auxo Software

Chief Executive Officer

Auxo Software

LinkedIn
2025-12 - Present · 9 mos

Auckland, New Zealand

Auxo Software has been a leading software provider to the Australasian automotive industry for three decades, with over 50% of workshops and 40% of dealerships in New Zealand using our solutions, and a growing presence in Australia. In 2021, Auxo Software was acquired by the Motor Trade Association (MTA), which recognized the company’s value to the industry not only in New Zealand but globally. In 20204 we launched our SaaS offering, Auxo Workshop, which was built from the ground up, informed by customer feedback, and shaped through extensive research on leading automotive and SaaS platforms. What makes Auxo’s workshop technology truly unique is that it is owned, designed, and governed by the very people who use it—workshop owners. Unlike many software businesses that are owned by private equity firms, where the primary motivation is maximizing valuation and securing an exit, Auxo’s ownership under MTA is purpose-driven, with a long-term focus on improving the businesses of our customers and MTA members.

Auxo Software

Executive Director and CEO

Auxo Software

LinkedIn
2024-6 - 2025-11 · 1 yr 6 mos
Auxo Software

Chairman

Auxo Software

LinkedIn
2023-11 - 2024-5 · 7 mos
Auxo Software

Director

Auxo Software

LinkedIn
2022-11 - 2023-10 · 1 yr
ChargeNet - EV Charging Solutions

Chairman

ChargeNet - EV Charging Solutions

LinkedIn
2019-7 - Present · 7 yrs 2 mos

Auckland, New Zealand

Founded in 2015 ChargeNet is New Zealand's largest EV Charging Network. ChargeNet NZ is committed to providing and maintaining a world class EV charging network to keep New Zealand charging into the future. By every metric from the 400 charging points we have, Hyper Chargers, Customers, energy supplied and Novel IP ChargeNet leads Powering Aotearoa’s EV Future

Theta (NZ)

Director

Theta (NZ)

LinkedIn
2011-8 - Present · 15 yrs 1 mo

New Zealand

Theta is a leading I/T consultancy with over 275 consultants and a growing client base of large companies with complex I/T requirements. Theta has specific expertise in business intelligence, systems integration, databases, security, CRM, ERP, project management and systems management. Successfully acquired several companies with industry leadership that continue to accelerate growth and produce strong returns for shareholders. We also have a dedicated research and innovation budget to stimulate and create IP that either is spun out into commercial products or vended into the development teams to provide a leadership advantage.

Massey Ventures Ltd

Chairman

Massey Ventures Ltd

2012-8 - Present · 14 yrs 1 mo

New Zealand

One of New Zealand’s most successful University Tech Transfer companies that commercialises University IP for the benefit of both staff  and the University.    Massey Ventures has successfully spun out  a number of companies founded on University IP.  Examples of portfolio companies include Hyperceptions a JV with Ravensdown, Margritek, invested in by Rangatira  and Biolumic with successful capital rounds from Finistere and Canopy Ventures   With successful exits in the last 4 years, Massey Ventures has provided returns to the University and  operates  a virtual fund which  can invest in new projects and supports student innovation and entrepreneurship.

Serato

Chairman

Serato

LinkedIn
2013-11 - 2025-5 · 11 yrs 7 mos

Auckland, New Zealand

The worlds most successful DJ software company with a market leading position in the US and Europe. We have successfully transitioned to a fast growing Saas business while retaining of strong partnerships with Pioneer, InMusic and other DJ Hardware. Serato has moved into new markets with the launch of Serato Studio which is redefining music production for DJ's and Producers. Serato is a case study in how to build creative software for people and artists who love to create music This is an amazing story of Kiwi Founders who are rock stars on the world stage with Hip Hop artists using and singing about their products.

New Zealand Trade and Enterprise

Investment Director North America

New Zealand Trade and Enterprise

LinkedIn
2019-12 - 2024-5 · 4 yrs 6 mos

I lead a team in North America working with early stage New Zealand companies to support their growth ambitions through capital raising in the US. This team also works with North American investors on large project investments into New Zealand. This role designs and executes a strategy to -Develop New Zealand companies to prepare, pitch and engage with global investors -Build and secure a network of US Venture Capital, Corporate Venture Capital, Family Offices and High Net Worth's to connect NZ Companies raising capital with -Work with and extend the US ecosystem to support capital investment into New Zealand

New Zealand Trade and Enterprise

Head of Technology Sector and North America Investment Manager

New Zealand Trade and Enterprise

2018-4 - 2019-12 · 1 yr 9 mos

Auckland

Responsible for strategy of how NZTE works with high growth tech companies who are built to be global from the moment they are created. This role worked to look at how and when NZTE engages with these companies, the strategy for growth and how to tune our model. Recognising that Tech Companies are architected through capital the previous role has been expanded to building the network of US investors to assist Kiwi Companies get smart connected capital when its relevant for their growth journey Also the global point of industry engagement with ecosystem players like NZTECH, the Kiwi Landing Pad Accelerators and Incubators.

New Zealand Trade and Enterprise

Director of Regonal Development

New Zealand Trade and Enterprise

LinkedIn
2017-1 - 2018-3 · 1 yr 3 mos

Santa Monica, Los Angelos

Responsible for the refinement and implementation of NZTE’s model nuancing specifically for North America and the development of the team that onboarded NZ companies seeking to enter and scale in the US

New Zealand Trade and Enterprise

Basecamp Implementation Manager

New Zealand Trade and Enterprise

LinkedIn
2016-2 - 2017-6 · 1 yr 5 mos

Auckland, New Zealand

RAL Runs Whakapapa and Turoa collectively. They are the largest ski fields in New Zealand with sight-seeing operations occurring all year round. In the winter season RAL is the largest employer of staff in the central region

New Zealand Trade and Enterprise

Trade Commissioner

New Zealand Trade and Enterprise

LinkedIn
2015-7 - 2016-2 · 8 mos

Shanghai City, China

Based in the Shanghai I lead a team of Business Development Managers that helps bridge New Zealand companies into China, and that helps Chinese companies buy from, or invest in New Zealand.

New Zealand Trade and Enterprise

Customer Director

New Zealand Trade and Enterprise

LinkedIn
2014-2 - 2016-1 · 2 yrs

Auckland

Leading a team of customer managers in Auckland focused on growing the international revenue of a portfolio of New Zealand companies

Ruapehu Alpine Lifts (RAL Ltd)

Non Executive Director

Ruapehu Alpine Lifts (RAL Ltd)

2020-5 - 2022-7 · 2 yrs 3 mos

RAL Runs Whakapapa and Turoa collectively. They are the largest ski fields in New Zealand with sight-seeing operations occurring all year round. In the winter season RAL is the largest employer of staff in the central region

Sparkbox Ventures

Venture Consultant

Sparkbox Ventures

LinkedIn
2011-7 - 2013-2 · 1 yr 8 mos

New Zealand

Sparkbox Venture Group is New Zealand’s leading early stage investor and has been investing in New Zealand innovation companies since 2001. Sparkbox have a strong focus on cloud-based technology, disruptive technologies, mobile & modern media, and IP-driven niche market products. Sparkbox also manages ‘Global from Day One’, a $4 million fund with a view to invest in 20 start-ups over the next four years.

ecentre

Director

ecentre

LinkedIn
2009-5 - 2013-1 · 3 yrs 9 mos

Albany

The ecentre was established in 2001 as the business incubator for Massey University and is located on the Massey University Campus in Auckland. The ecentre supports and develops professional entrepreneurs with an innovation ecosystem so they can create successful global companies.

Icehouse

Director

Icehouse

LinkedIn
2007-8 - 2008-9 · 1 yr 2 mos

The ICE Accelerator Director's primary role is to speed up the development of the resident companies. Terry and the ICEHOUSE mentors work closely with residents to develop business plans, address key strategic issues and manage progress against milestones. He facilitates introductions to The ICEHOUSE’s partner organisations to provide residents with specialist advice and support. Terry's background is based on 19 years in the IT industry, predominantly with multinational organisations in sales, marketing and management roles. Much of that time was spent with Microsoft in NZ, where he was the Enterprise Group Director. Prior to joining The ICEHOUSE, Terry has been working in ICE Accelerator as an Advisory chair and Executive-in-Residence helping with mentoring, advice, guidance and partnership matters.

Education

University of Auckland

University of Auckland

LinkedIn

Mechanical Engineering

University of California, Berkeley

University of California, Berkeley

LinkedIn

Venture Capital Executive Program

University of California, Berkeley

University of California, Berkeley

LinkedIn
2018 - 2019 · 1 yr

Terry Allen's Contact Information

Email

******@***.com

Phone

(**) *** ****

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