Tais Terra

In my master's program at the Escola Nacional de Botânica Tropical, I am deeply engaged in studying how media and lexical choices influence public perception of environmental issues. My research focuses on unraveling the impact of media narratives on public understanding of environmental events. This involves a detailed analysis of the language used by the media, exploring how different word choices and communication approaches can shape environmental awareness and public response to conservation and sustainability issues. The aim is to contribute to a deeper understanding of how effective communication can be leveraged to promote greater awareness and positive action towards environmental preservation.

Estratégia de crescimento e engamento nas redes sociais, estruturação de publicações, entrevistas, monitoramento e análise de métricas, pesquisas e curadoria de conteúdos.

In my role at Editora Dialética, I perform key functions in press relations, marketing, and content production. I am responsible for marketing campaigns, newsletters, social media content, scripts, marketing emails, event strategies, and press release production, contributing to the expansion of brand visibility and engagement.

Graphics Coordinator for 'Manhã na Band', a Saturday Morning Show. In this dynamic role, I was responsible for managing on-screen graphics, ensuring seamless integration with live content. Key responsibilities included direct communication with camera operators for visual coordination, assisting in set design and layout. This position required a high level of technical proficiency, attention to detail, and the ability to work effectively under the fast-paced, live broadcast environment.

I assumed the role of voice and director for the women-focused finance podcast 'Lady Cast', a pioneering initiative in the field. Furthermore, I played a key role in devising strategies and producing the newsletter, significantly contributing to the development of campaigns, actions, and strategic partnerships.

I was responsible for the strategy and content production of the company on social media and the website. I conducted research and structured infographics, curated and published a weekly newsletter on themes and sectors related to the innovation and technology ecosystem in China. I was also in charge of creating special publications. I published daily news about the Chinese technological market, in addition to insights aimed at building a bridge between Brazilian startups and the Chinese market.

In my role at ECOS, I led the visual identity and social media strategy, enhancing our digital presence and community engagement. I also contributed to video editing and cine-club screenings, promoting the essence of community cinema. This experience honed my skills in digital communication and highlighted the impact of cinema in community development.

As an intern, I spearheaded the creation of Visual Identity and layout design, enhancing UFSJ's visual presentation. I was in charge of maintaining the institutional website, ensuring its functionality and alignment with the university's visual identity. Additionally, I developed engaging digital content for the web, honing my skills in graphic design and online content management.