Teresa Zhou

Head of the San Diego office, leading strategic growth and innovation initiatives across the US. This includes integrated marketing strategies to enhance client success, drive revenue growth while nurturing a collaborative and creative team culture.

Spearhead agency's growth by infusing use of the latest tech advancements into all of client's marketing and communications work - covering GenAI, AR/VR, Metaverse/Digitalverse builds, and more.

Drive communication, social media and digital marketing programmes for leading B2B and B2C brands across the UK and Europe region

- Led integrated communication campaigns spanning PR, social media and digital for global B2B and B2C clients covering the Singapore and the APAC region - Winner for best B2B Tech Campaign and Runner-up for best Social/Digital campaign during PRCA APAC Awards 2022 and winner for the Digital and Social Media Award during the PRCA Platinum Awards for work done to promote data integration under the "Qlik Data Fitness Campaign" for Qlik - Clinched Gold under the B2B category during PR Awards 2019 for PR/social media work done to promote data literacy for Qlik

Text100 and its sister agency Bite have officially formed one global firm, Archetype. The name of the new agency, Archetype, aims to “set the standard for the next generation of global agencies”.

Led a student-run shop that donates profits to student bursaries. Handled U-Shop's Operations, Marketing and Product Design departments to increase revenue, enhance marketing efforts and improve stakeholder engagement.

Managed ATL and BTL campaigns and projects for over 12 clients including Johnson Controls, Brother, Shueco, Bayer, Tefal and Tyco

Managed arts accounts like National Arts Council, National Museum of Singapore and Singapore International Festival of Arts

Part of the MusicSG and arts team at NLB helping out with event management and archiving local music and arts

Mentored by Eddino Abdul Hadi, supported Baybeats' editorial team and published interviews and reviews (A!TNP)

Presented the opening for the Creatures of the Night Show, assisted backstage for this and the Thumbuakar show, took care of animals’ welfare, cages, dens and working space

- Assisted with check-in and check-out procedures, had F&B service experience at the hotel’s lounge - Referred up to five times in providing outstanding professional service through hotel’s feedback forms and TripAdvisor.com

The Mini MBA in Marketing is an MBA level, CPD accredited course with 10 on-demand modules covering market orientation, research, segmentation, positioning, the 4Ps and more.

2016-2017: Vice Chairperson for NTU U-Shop, Chairman & Director for Hall 12 Theatre Productions (12Stage) 2015-2016: Chairman & Director for Hall 12 Theatre Productions (12Stage), Chairman for Hall 12 Dinner & Dance (D&D), Assistant Chief Programmer for Hall 12 FOC 2014-2015: Reviews Writer for Nanyang Chronicle (NTU Student-Run Paper), Social Director for Hall 12's JCRC, Vice-Chairman & Actor for Hall 12's 12Stage, Publicity Director for Hall 12 FOC 2013-2014: Financial Controller for WKWSCI D&D, Publicity Director for WKWSCI Theatre Productions == Final Year Project: Theatre Invasion Singapore - a four-months communications campaign aimed at highlighting the magic of theatre in Singapore to NTU students

Did a very enriching semester exchange in Lugano, Switzerland for five months and covered five modules there: Media Relations, Transmedia Narrative, Strategic Brand Management, Event Management and Great Literature