Teresa Naff Boonlert

Sr. Manager, Product Marketing @ Sega of America, Inc.

About

I am a brand expert passionate about fandoms. I strive to identify and elevate the motivators, behaviors and passions of fans for preeminent brands, products and live events. With 12+ years experience in the gaming, sports, and entertainment industries, I’ve been able to increase community engagement through custom content and optimizing campaigns through data insights. I also have experience developing strong relationships with top Fortune 100 brands, leading and fostering a team, and keeping a pulse on local and global market trends. My specialties: • Brand Strategy • Relationship Building • Strategic Planning • Marketing Strategy • Creative Campaign Development • Digital Marketing • Cross Functional Team Leadership • Client Services • Management • Presentation Skills

Country

United States

City

Irvine

Industry

Entertainment

Skill

Marketing Strategy, Brand Management, Brand Development, Sponsorship, Marketing, Social Media, Social Media Marketing, Advertising, Event Management, Newsletters, Event Planning, Sports, Entertainment, Digital Media, Live Events, Sales Presentations, Facebook, Twitter, Instagram, YouTube

Experience

Sr. Manager, Product Marketing

Sega of America, Inc.

2024-9 - Present · 2 yrs 1 mo

Oversee global marketing strategy for multiple games in development. Lead product marketing for SHINOBI: Art of Vengeance, collaborating with regional teams, development teams, content creators, and partners to drive KPIs and build a community around the IP. Partnered with Sony for the SHINOBI gameplay trailer debut at February's State of Play. Oversee the creative development of marketing assets, including trailers, paid media, and social media campaigns. Work closely with development teams to identify product pillars, roadmaps and craft key assets.

Sr. Manager, Brand

Sega of America, Inc.

2023-3 - 2024-9 · 1 yr 7 mos

Irvine, California, United States

Managed the development of the marketing plan and reveal trailer for new SEGA titles announced at the 2023 Game Awards.

Sr. Manager, Global Marketing - Overwatch 2

Blizzard Entertainment

2022-9 - 2023-3 · 7 mos

Irvine, California, United States

Managed global brand marketing for Overwatch and Overwatch 2, developing go-to-market and publishing plans for events, live content, new products, and evergreen initiatives. Partnered with the VP of Marketing to craft the Overwatch 2 launch strategy, including target audience, messaging, assets, and promotion channels, contributing to key launch success metrics such as 35M players in the first month, #1 trending game on Twitch, #1 on Twitter, and #1 video on YouTube. Led creative production for launch assets (trailers, OOH, media, partnerships), ensuring successful brand visibility and performance. Collaborated with cross-functional teams and first-party partners (Microsoft, Sony, Nintendo) to amplify campaigns, while utilizing social media trends and regional insights to execute targeted local marketing initiatives.

Manager, Global Marketing - Overwatch & Overwatch 2

Blizzard Entertainment

2020-7 - 2022-9 · 2 yrs 3 mos

Irvine, California, United States

Oversaw brand marketing, digital publishing and player-centric comms for Overwatch and Overwatch 2.

Associate Director, Sports Brand Marketing

Ticketmaster

2019-7 - 2020-7 · 1 yr 1 mo

Greater Los Angeles Area

Led brand and creative strategy for Ticketmaster sports campaigns, collaborating with NFL, NBA, NHL, MLS, NCAA, and USTA for major events like the Super Bowl and Playoffs

Manager, Sports Brand Partnerships

FOX Sports

2016-12 - 2019-6 · 2 yrs 7 mos

Greater Los Angeles Area

Led brand partnerships for UFC, WWE, FS1 Studio Shows, FOX Sports Films and PBA programming. I worked with our production team, the sales team, plus the rest of the Brand Partnership Team to create engaging 360 linear and digital ideas with the intent of integrating brand messaging across FOX Sports properties.

Coordinator, Marketing

AEG

2014-5 - 2016-12 · 2 yrs 8 mos

Greater Los Angeles Area

Oversaw the marketing strategy to grow awareness, market share and foot traffic for L.A. Live and L.A. LIVE theater in addition to launching two new partnerships with leading cinema-technology companies, RealD 3D and Barco.

Client Services Representative

Las Vegas Raiders

2012-2 - 2014-5 · 2 yrs 4 mos

Oakland, California

Managed over 1,000 season ticket member accounts by fostering renewals and referrals. For two seasons, was a major contributor to a season ticket renewal rate averaging 80%. Selected by Department Management to create weekly emails for the entire Raiders fan base communicating upcoming events and game day news and promotions. Game Day Intern (Aug 2011 - Jan 2012)

Education

USC Marshall School of Business

Marketing

2016 - 2019 · 3 yrs

Awards: • Winner, GSBA 550 Entrepreneurship Venture Pitch Competition (2017) • Dean's List (2016 - 2018) Leadership: • MGSA Saturday Core Marketing Representative (2016 - 2017) International Business Experience: • Tokyo, Japan (2018)