Teresa L.

Develop compelling narratives and strategies that enhance branding through PR and promote sustainable practices. Proven expertise in engaging high-impact media relations, managing issues/crisis, fostering stakeholder/regulatory engagements, hosting large-scale event. Accomplishments: - Maintained the largest media share of voice in telco for 10 consecutive years. - Being awarded the “Best 5G Applications” Gold and “Best 5G Operator” by industry association. - Nominated as “Top 10 brands” in HK (only telco) by independent research organisation.

SmarTone is dedicated in spearheading technology innovation and service excellence. Through innovative and engaging Marketing and Corp Comm campaigns, my role is to uplift SmarTone’s brand image and proliferate its customer centric DNA to everyone in Hong Kong. Accomplishments: - Nominated as the No.1 Best Preferred 5G Network - Drives over 16% business growth YOY for Home 5G Broadband with effective ATL/BTL campaigns and performance marketing programs - Cost down 20% but achieved a 20% growth in performance marketing

Head the corporate communications and Social Media teams to play a key role in uplifting the company’s brand image and executive profiles with impactful and creative strategies through traditional media, digital space and social communities. A key driver in company’s media/stakeholder engagement, ESG strategy, as well as crisis management.

- Lead the corporate communications team to play a leading role in enhancing the company and executive profiles with impactful and creative strategies in traditional media, digital space and community. - Excellent expertise in blending traditional and digital PR strategy for company's reputation management and word of mouth proliferation - Initiate effective CSR initiatives ranging from idea generation, partner line-up to detailed execution - A key member in Company's emergency response team to devise key messaging and recommend tactics to handle issues and crisis - Provide strategic advice and devise strategies in government and regulatory lobbying on industry issues

Assist in planning and implementing effective PR programs including press events, pitching media stories, identifying the right media for co-op marketing programs and handling sponsorhip programs. Solid experience in handling issue and crisis.

Head the HK team to develop effective PR strategies to enhance brand exposure and raise product awareness in the region. Solid experience in handling local and regional print and digital media. Lead in working with regional team to build large-scale CSR initiatives.

- Devised effective corporate communications and branding strategies for clients (healthcare/retail/tech)

Handle corporate communications programs including result annoucement, internal communications, and maintain good relationship with the media through press events, product placements, media interviews etc.