terence mak

senior digital marketing analyst

About

Senior Business Analyst at Hang Lung Properties

Country

hong kong

City

hong kong

Industry

internet

Skill

e commerce, business analysis, data analysis, data processing, project management, project planning, financial modeling, new business development, business process improvement, outsourcing management, resource management, workforce management, financial reporting, bpo, data analytics, marketing analytics, problem solving, retail, data mining, digital marketing, data visualization, data management, automation, business process re engineering, reporting and analysis, python, google analytics, google adwords, sas, sql, excel vba, customer relationship management, dynamic yield, pushwoosh, web services api, zoho crm, sisense, vendor management

Experience

business analyst - ecommerce

pccw solutions limited

2017-6 - 2018-6 · 1 yr 1 mo

operations executive - business procees outsourcing

pccw solutions limited

2016-1 - 2017-6 · 1 yr 6 mos

research assistant

pccw solutions limited

2011-8 - 2014-6 · 2 yrs 11 mos

* Worked with Marketing Team to perform digital marketing, e.g. EDM, SEO * Supported on project planning and control * Performed market research and analysis * Analyzed different projects financial performance * Prepared utilization report of each team for management decision

senior business analyst - experience service technology team

hang lung properties

2018-9 - 2019-5 · 9 mos

* Work in EST team which creates exceptional service and experience through technology * Lead data analysis projects to perform in-depth quantitative analysis and communicate business insights to various internal teams * Collaborate with Marketing, IT and external vendors to implement CRM program, Smart POS, etc * Explore and implement latest technologies, e.g. video analytics, seamless payment, wechat mini program, etc * Achievements: * Implemented CRM program in Jinan Mall * Implemented new functions in wechat platform

senior business analyst - ecommerce

pccw solutions limited

2018-6 - 2018-9 · 4 mos

senior digital marketing analyst

yesstyle.com limited

2019-5 - Present · 7 yrs 5 mos

strategic planning executive

pccw solutions limited

2011-8 - 2016-1 · 4 yrs 6 mos

* Worked with Business Unit head to research, plan, drive and execute different projects * Worked with Marketing Team to promote business unit * Worked with Finance Team to analyze business unit performance * Kept track with the monthly profit & loss report of business unit to identify any variation with the original forecast. * Identified improvement potential and derived solutions on projects * Identified all the risk factors of the projects and suggested how to deal the risk * Researched on new technology to transform traditional business process to digitalized cost saving process