Terence Chua
Country Manager @ Peak Fitness
About
Strategic and high-impact Country Manager with over 20 years of leadership experience in the premium service and lifestyle sectors. Expert in scaling operations and engineering “retail-tainment” member experiences that drive retention and brand loyalty. A proven architect of high-performing teams, specializing in bridging the gap between site-level execution and board-level strategy. With a deep background in operational optimization and a coaching-centric leadership philosophy, adept at navigating rapidly evolving markets to deliver world-class service standards and consistent P&L growth. Core Competencies * Strategic Leadership: Multi-site operations, P&L management, and brand scaling. * Operational Excellence: Process engineering, resource optimization, and facility management. * Experience Design: Premium member journey mapping and "Blue Ocean" fitness concepts. * Stakeholder Management: Executive-level reporting and cross-functional team leadership.
Malaysia
WP. Kuala Lumpur
Health, Wellness & Fitness
Operations Management, People & Culture Leadership, Cross-functional Team Leadership, Results Oriental Stakeholder, Operational Excellent , Management Strategic Crisis Management, Strategic Marketing Management, Peak Performance Training, Presentations, Performance Testing Tools, Retention Strategies, Business Requirements, Chinese to English, Kettlebells, Information Science, Muay Thai, Retail, Setting Strategic Direction, Internet Training, Development & implementation of marketing plans
Experience
Country Manager
Peak Fitness
WP. Kuala Lumpur
- Oversee all operations of Peak Fitness Clubs, ensuring alignment with corporate goals. - Guarantee that club General Managers deliver a premium member experience. - Exhibit personal commitment to the Peak Fitness strategy and brand promise. - Maintain a comprehensive understanding of the business's strategic objectives. - Manage and develop the area business unit, including resources and budgets while conducting performance coaching for Heads of Departments (HODs) to ensure consistency in performance standards. - Assess the portfolio of businesses and allocate time and resources effectively. - Serve as a critical liaison between the club and the senior management of the company.
Senior Business Manager
Fitness First | Celebrity Fitness | CHi Fitness | GoFit | FireFit Evolution Wellness Holding
Federal Territory of Kuala Lumpur, Malaysia
Area General Manager
Fitness First Malaysia
Klang Valley
• Responsibility and ensuring club GM delivery of a premium member experience. • Demonstrate personal commitment to the Fitness First strategy and brand promise. • Have a clear understanding of the strategic objectives of the business. • Management and development of the area business unit, including resource and budgets (including performing HOD performance coaching, HODs assessment to ensure consistency of performance standards). • Take a broad overview of the portfolio of businesses and allocate time and resource accordingly. • Provide a critical link between the club and the senior management of the company.
Club General Manager
Fitness First Malaysia
Cheras Leisure Mall
• Responsibility and ensuring club delivery of a premium member experience. • Demonstrate personal commitment to the Fitness First strategy and brand promise. • Have a clear understanding of the strategic objectives of the business. • Management and development of the area business unit, including resource and budgets (including performing HOD performance coaching, HODs assessment to ensure consistency of performance standards). • Take a broad overview of the portfolio of businesses and allocate time and resource accordingly. • Provide a critical link between the club and the senior management of the company.
Fitness Manager
Fitness First Malaysia
Menara Axis, Empire Subang, Avenue K, Menara MBF and Paradigm Mall
Responsible for driving fitness product throughout the gym floor, through member interactions, effectively managing the fitness teams and motivating Personal Trainers to Club's goal.
Personal Trainer
Fitness First Malaysia
Leisure Mall
• Regularly interface with the Fitness Manager on the weekly schedule. • Promote all fitness events and promotions within the club. • To achieve monthly Personal Training (PT) goals.
Education
Universiti Tunku Abdul Rahman (UTAR)
Information Technology
Tunku Abdul Rahman University of Management and Technology
Information Science/Studies
Terence Chua's Contact Information
Phone
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