Teofana Bantu

Manage client campaigns and ensure smooth onboarding, performance tracking, and communication. Execute AI-powered lead generation campaigns across LinkedIn, email, and paid channels. Monitor KPIs, optimise workflows, and collaborate with the media and automation teams to improve conversion rates. Support clients in leveraging data and automation to scale sustainably.

Create engaging content for a Beauty brand’s Facebook page, including graphics, short-form videos, and promotional posts. Manage social media channels to increase engagement, reach, and follower growth. Develop content strategies tailored to the brand’s audience and goals. Schedule and post content across social platforms, ensuring consistency and alignment with marketing objectives. Monitor analytics and provide insights to optimize future content performance. Collaborate with the client to align content with campaigns, events, and promotions.

Conducted market and audience research to refine targeting strategies for student recruitment campaigns. Designed and produced static and video content for Facebook, Instagram, and TikTok, aligning creative output with data-driven insights. Analyzed campaign data to monitor lead generation, conversion rates, and ROI, delivering insights for executive level stakeholders. Produced weekly performance reports highlighting audience engagement patterns and enrollment interests. Applied A/B testing on content formats (image vs. video) to optimize campaign effectiveness and engagement rates.

Managed Facebook ad campaigns for a recruitment-focused client, overseeing the full ad account. Created engaging ad content tailored to attract potential candidates. Optimized campaigns for lead generation, tracking performance metrics to maximize results. Managed a monthly ad budget of £150, ensuring cost-effective strategies and ROI. Provided insights and recommendations to improve targeting, messaging, and campaign performance.

Developed and executed integrated marketing campaigns, combining research-driven strategy with creative content. Produced branded graphics and promotional videos for social platforms, enhancing reach and audience interaction. Generated 400+ qualified leads through paid and organic campaigns, leveraging insights from consumer behavior analysis. Conducted competitor benchmarking to refine positioning and improve campaign messaging. Reported on KPIs and campaign trends, providing recommendations to improve audience segmentation and targeting accuracy.

Created and managed static and video ad creatives tailored for multiple platforms, aligned with consumer preferences and trends. Developed WordPress websites and landing pages, implementing A/B testing to improve engagement and conversions. Collected and analyzed ad performance metrics across Google, Facebook, and TikTok to optimize campaign ROI. Built dashboards tracking spend efficiency, impressions, CTR, and lead quality for management. Aligned creative content with analytical insights, supporting product launches and positioning strategies.