Teodor Lia

Business Growth Manager (CEE) @ Tradedoubler

About

My focus: creating a positive impact for all stakeholders involved with the resources on hand. Proven ability to quickly learn new industries, processes, and tools/software applications. Excellent communication and interpersonal skills, strong cross-functional leader. I am a strong advocate for the contagious enthusiasm a team can create and a trustee of its ability to translate energy into strong professional commitment. On top of my corporate background, I bring hands-on experience from the start-up and e-business space where I have had the chance to explore how technology and new e-business models can drive innovation and help businesses grow. Specialties: Business development, Growth strategy, Consumer insights, Marketing planning, Brand research and positioning, Competitive Intelligence, Market segmentation, Data visualization, Forecasting, and Digital transformation.

Country

Romania

City

Bucharest

Industry

Marketing & Advertising

Skill

Consumer Research, KPI Dashboards, Strategic Insights, Research and Development (R&D), Statistics, Strategic Forecasting, Team Building, Digital Transformation, Romanian, Portfolio Development, Leading Development Teams, Market Intelligence, Campaign Strategies, Multi-Channel Commerce, Data-driven Decision Making, Business Insights, Strategising, Microsoft Power BI, Lead Optimisation, Cross-functional Initiatives

Experience

Business Growth Manager (CEE)

Tradedoubler

2024-10 - Present · 2 yrs

Warsaw, Mazowieckie, Poland

Built and scaled affiliate marketing pipeline across CEE, driving partnerships between brands and publishers.

Business Development Consultant

Various Clients

2022-8 - 2024-9 · 2 yrs 2 mos

Led strategic growth and market development initiatives for multiple clients, including a top 10 European CX company (4Service) - Delivered ABM-aligned campaigns using CRM data (Microsoft Dynamics), translating insights into targeted commercial actions.

Brand Manager

Mobilize Financial Services

2020-1 - 2022-6 · 2 yrs 6 mos

Led multi-channel acquisition and lifecycle strategies, driving growth across digital and offline channels. Managed cross-functional initiatives (marketing, CRM, product) to improve customer experience and conversion. Owned performance tracking and optimization, balancing acquisition cost with projected customer lifetime. Contributed to digital transformation (CRM, self-service platforms) enabling scalable growth.

Head of Insights

Provident Financial Romania

2016-5 - 2019-9 · 3 yrs 5 mos

Bucharest, Romania

Led the market & consumer insights function for the leading NBFI player in Romania

Founder

Fisheye Research

2013-4 - 2016-3 · 3 yrs

Built and managed strategic client relationships with multinationals and Big 4 (Vodafone, NCH, EY, Deloitte). Delivered usability, pricing, and market entry research for above-mentioned clients. Led business development, proposals, and contract negotiations.

Corporate Strategy Analyst

Vodafone

2011-8 - 2013-3 · 1 yr 8 mos

Supported strategic planning cycles and performance management using KPI frameworks and dashboards. Delivered market intelligence, brand equity analysis, and competitive insights to inform strategy. Contributed to strategic initiatives including new product development and market expansion (~€750k ARR). Collaborated with senior stakeholders across marketing, sales, and product functions.

Manager, Marketing Research and Analysis

Vodafone

2010-5 - 2011-6 · 1 yr 2 mos

Brand Research Manager - Orange Group

Orange

2007-1 - 2009-6 · 2 yrs 6 mos

London, United Kingdom

Developed a detailed program of research to support and guide the launch of Orange Brand in the European business markets (across mobile, fixed and broadband services) Monitored the brand health and advertising performance across business communication markets Designed and deployed the group brand tracker study (within the FT European footprint) measuring the performance of Orange brand Provided the key data input for the Orange Business Services marketing and advertising plans Managed the market research projects on global accounts (within FT global footprint) Provided brand positioning guiding to the MCO's (member companies) B2B teams

ACRM Project Manager Orange Romania

Orange

2006-5 - 2006-12 · 8 mos

Managed (from commercial perspective) the set up of analytical CRM capabilities within ORO having as objectives: Inbound and outbound campaign management Retention offer optimization and churn management Use of propensity models in churn prevention Communication and service differentiation at segment level

Research Manager

Orange

2004-5 - 2006-12 · 2 yrs 8 mos

Managed market research activities: - Market segmentation - Market potential - Brand&Advertising tracking - Retail channel performance - Customer value analysis - New product development

Market Researcher

Orange

2000 - 2004 · 4 yrs

Carried out periodical and on-request research projects Managed the post-paid and pre-paid panels Established research methodologies and design format for gathering data Led the re-branding study (performed to properly position Orange brand into Romanian telecom landscape) Performed competitors monitoring analyses Built the monthly churn analysis report