teman evans

Responsible for developing client lists while also marketing and advertising many of Vector Corp's domestically- oriented products, including flatware and cutlery.

Design and branding agency (Nordstrom, Harvard Club NYC, Henri Bendels, Searle, Louis Boston, Fass Forward, etc.). Lead, cultivate and manage creative development and strategic vision. Includes ensuring the timeliness, fiscal and strategic soundness of client deliverables and identifying/converting new business opportunities with existing clients. Required to work across disciplines (brand strategy, design, fabrication, distribution channels, marketing, digital mediums) while overseeing creative product. Proactively build existing client relationships by cross-selling and up-selling capabilities in presentations while supporting new business efforts and negotiating and structuring deals. In addition, managing schedules, budgets and resource issues, along with directing and supervising 20+ creative team members to maintain workflow standards while improving efficiency and optimizing profitability.

Worked on the design/development team for a variety of multi-million dollar commerical, retail and educational projects, including a car pavilion, a religious center, and two schools. Also produced CDs, made client presentations, produced site survey documents and constructed and photographed prototype models.

Facilitated case-study market research to create strategic innovations for consumer products companies (including visual audits, shelving studies, demographics, consumer behavior profiles, competitor audits, financial profiles, marketing audits, waste studies and shipping logistics) at the service of creative briefs, ergonomic and sustainable packaging innovations, mobile street pop-ups, give-aways and guerilla marketing tactics, identity and social media schemes, messaging and positioning strategies, brandmarks, logos, and white space market opportunities: (BRANDS) Aquafina, Cool Whip, Listerine, Aunt Jemima, Quaker Oats, Elmer’s, Comet, Hershey’s, Mott’s, Country Crock, Neuro, Clorox, Downy, Dial Men’s, Charmin

Consulted on several HGTV network shows (e.g. The High-Low Project) for new concept innovation, aesthetic direction, viewer experience, design strategy and development of programming that successfully leveraged HGTV brand equities. Made successful presentations to directors, producers, hosts, head of programming and directed art department teams.

As part of the Global Marketing Organization leadership team I am responsible for setting a design philosophy and strategy for General Mills, elevating the coordination and leverage of our full packaging & design ecosystem and partnering with the Marketing and ITQ teams on our highest priority end-to-end design projects.

Steers strategic product innovation for consumer products companies via case-study market research (including visual audits, shelving studies, demographics, consumer behavior profiles, competitor audits, financial profiles, marketing audits, waste studies and shipping/supply chain logistics) at the service of creative briefs, ergonomic and sustainable packaging innovations, targeted advertising programs, brand identity and social media schemes, messaging and positioning strategies, brandmarks, logos, and white space market opportunities: (PAST CPG BRANDS): JIF, Listerine, Philadelphia, A-1, Tide, Smucker’s, Heinz, Selsun Blue, Golden Blossom, Cascade, Mane 'N Tail, Morton Salt, Jell-O, Country Crock, Pillsbury, Yoo-hoo, Snuggle, Comet, Cool Whip, Kool-Aid, Kraft American Cheese, Domino Sugar, Coppertone Sport

Designed and executed various retail and commercial projects at multiple scales (and set design for Broadway musicals, e.g. Peep Show, Catch Me If You Can, Houdini, Idoru), from conceptual (3D renderings and sketches for client presentations) through schematic design, design development, construction documents, bidding, negotiation and consultant administration. Placed POS, AV, back of house, stock systems, merchandising (zoning) and created swipe.

Headed up the strategy arm of FCB's Branding Group to articulate a design platform for brand identity development. Included directing consumer research to define brand purpose, personality, guiding principles, naming, brandscape audits, color analysis, brand architecture and nomenclature, guidelines/brand books, lexicons, and packaging innovations, all at the service of increasing the effectiveness of brands and their communications, while helping bring alive the strategic positioning that drives and shapes brand experience.

Leads a cross-disciplinary team of strategists, innovators, graphic/industrial designers and architects to translate PepsiCo's corporate business priorities into breakthrough consumer products, ventures, brands and hospitality/retail/entertainment experiences that solve PepsiCo's unique and complex innovation challenges, all while being globally scalable and driving tangible top and bottom line business growth. Includes new business creation/customer retention and using a consumer lens to bring PepsiCo global brand strategy to life via: - existing brand evolution and new product creation (whitespace channel strategy/insights translation, brand purpose creation, packaging innovation, guidelines/playbooks) - naming/brand identity development strategy (logos, systems, communications/messaging) - the design and experience of consumer retail environments (food and beverage destinations in QSR and fast casual, fixture innovations in supermarket and C&G channels, entertainment venue mobile pop-ups and kiosks)