Ted Newell

Helping Seed to Series B startups turn growth from a collection of channels into a scalable operating system.` • Partner with founders and leadership teams across acquisition, activation, retention, and GTM. • Use AI to quickly build, test, and ship growth experiments that uncover scalable opportunities. • Build measurement and reporting systems that help teams make smarter decisions. • Lead paid acquisition across Meta, Google, TikTok, Apple Search Ads, YouTube, and emerging channels. • Help teams use AI to move faster, improve execution, and scale output without scaling headcount. • Operate across both strategy and execution depending on where the business needs leverage most.

First Senior marketing hire for Notability iOS and Web, responsible for building the marketing engine from the ground up, including strategy and team building to hands-on growth execution. • Built and managed a high-performing team spanning performance marketing, social/community, YouTube growth, and analytics. • Drove record user growth through multi-channel acquisition and rapid creative testing. • Led paid acquisition across Apple Search Ads, Meta, Google, TikTok, CTV, and YouTube. • Built measurement and performance systems focused on attribution, testing, and CAC/LTV optimization. • Partnered with executive leadership on growth strategy, forecasting, and business planning. • Evolved marketing into a measurable growth function tied directly to business performance.

• Owned full-funnel marketing strategy and execution for an original IP auto chess title, leading team performance and measurable growth outcomes. • Led and developed a team of 3 marketers, setting clear goals, operating cadence, and a culture of testing and iteration. • Fully owned a $5M marketing budget, optimizing spend allocation and ROI across channels. • Spearheaded end-to-end launch of Mojo Melee from alpha to market release, reaching 2M+ active players within the first three months. - Built reporting and optimization processes across campaign performance, player behavior, and market trends, driving a 55% improvement in conversion rate and a 25% increase in ARPU.

• Reported directly into the CEO, ran Go to Market (GTM) strategy for the fully licensed NBA title, NBA Clash, including competitive analysis, targeting, segmenting, and brand positioning. • Piloted App Store optimization initiatives Google Experiments for all icons, screenshots, and store metadata resulting in over 50% improvement in UA campaign conversion rate. • Built influencer strategy from scratch, including large and small scale as well as paid and unpaid content creators, driving over five million views on YouTube and Twitch. • Partnered with designers to build Key Art, ASO assets (icons, app description, subtitle, keywords), press releases, gameplay trailers, UA assets, and a live-action video trailer with two NBA players Jaylen Brown and Jamal Murray. • Maintained licensor relationships with Apple, Google, NBA, and NBPA National Basketball Players Association leading to launch and post-launch App Store Featuring and NBA social promotion.

• Co-founded full-service marketing agency, building marketing strategy, marketing solutions, and publishing services for diverse, indie gaming companies around the US. • Developed the entire marketing strategy for 5 startups, including building the internal product marketing playbook for a gaming startup, which serves as a consistent template for game launches, events, and other business critical work. • Led product marketing strategy for 3 game launches, including conception, user testing, in-product copy, landing page creation, app store optimization, marketing copy creation, launch plan, graphics creation, partner coordination, promo video creation, social media strategy, and cross-platform launch coordination.

• Served as a founding member of the mobile publishing team which included partnerships, branding, product marketing, user acquisition, CRM & lifecycle, and creative services. • Mentored, managed, and motivated a team of 10. Passionate about DEIB and empowered teams to deliver measurable, repeatable results in concert with clear short-term and long-term goals. • Forged account relationships while strengthening ongoing partnerships for mobile gaming platforms, including Apple, Google, Amazon, and Microsoft. • Managed and led communications with OEMs, including Samsung and Razer, and navigated negotiations for development, marketing, and promotional opportunities for new and existing titles. • Oversaw the transition of 3 products to mobile with accountability for brand strategy, segmentation, positioning, extensions, and global go to market planning for new and existing IPs.

• Secured features and additional promotion for 50 titles on the Apple App Store, Google Play Store, and Amazon Appstore which received multiple Editor's Choice awards. • Led GTM strategies for 20 mobile gaming titles for a total revenue of over $100M. • Decreased the App Store fee with Amazon from 30% to 20%, resulting in an increased net revenue of over $1M. • Implemented new pre-registration strategies, setting the top 3 pre-registration records and top 4 social media followings in the company. • Administered successful social engagement activities including VIP services for our top players, realizing 70% engagement at peak and up to 24% DAU engagement.

• Managed advertising spend to drive growth and retention goals for gumi games in US. • Created game specific global marketing plans, including positioning, market analysis, and strategies. • Maintained a thorough understanding of the competition and market trends and identify best practices and techniques both inside and outside the social-gaming industry. • Analyzed effectiveness of marketing programs with a strong understanding of their financial impact on gumi. • Built strong relationships cross-functionally across advertising, lifecycle marketing, production, PR, engineering, and business intelligence. • Worked with external partners to coordinate campaigns, analyze shared results, and manage select partnerships.

- Monitored daily performance of staff and coach to align with overall division and company goals. - Developed sales and media strategies to increase performance and mitigate overall cost. - Worked as Media Board Member to analyze and deploy new business strategy.

- Negotiated strategic partnerships with Mobile Companies. - Led deal processes, managing each step from strategy/planning, pipeline development, prospecting, outreach, terms negotiation, contract drafting and negotiation. - Identified trendsetter ideas by researching industry and related events, publications, and announcements.

- Used social media channels including Twitter, Facebook, and Google+, as well as Google AdWords, and other SEO marketing to promote new mobile apps being transitioned from books. - Promoted products in traditional and online media. - Developed strategic plans using online and grass-root marketing techniques. - Created and maintained online presence through specific web platforms. - Generated ideas for long-term growth and product sustainability.

Graduated cum laude