Tarek El Cheikh

• Manage strategic client accounts across government, corporate, and giga projects (e.g., NEOM, Qiddiya, Ministry of Culture), overseeing large-scale events from concept to execution. • Lead RFP responses, proposal development, and project delivery—aligning creative, operational, and financial teams to ensure excellence and timely submission. • Act as the primary liaison between clients and internal departments, maintaining strong relationships and ensuring client satisfaction through proactive communication and problem-solving. • Coordinate cross-functional project teams, manage budgets, and track project performance to optimize profitability and operational efficiency. • Collaborate with senior management on business development initiatives, contributing to framework agreements, vendor registrations, and strategic growth in the Saudi market.

•  Led the development and execution of integrated marketing strategies, significantly enhancing brand visibility and customer engagement across both digital and traditional channels. •  Designed and launched a comprehensive public relations campaign that substantially increased media coverage and brand awareness. •  Implemented cutting-edge technology solutions to revitalize the retail experience, resulting in improved customer interactions and increased sales. • Managed the end-to-end process of a major product launch, from concept development to market introduction, ensuring a successful reception and brand alignment.

• Responsible & accountable for the email & push notification marketing channels • Study and segment customers daily to develop increasingly targeted campaigns that deliver both appealing content to our customers and provide us with the best results • Provide the buying, e-commerce, and content teams regular reports to effectively curate the content schedule to service each market and customer segment • Work closely with our third party supplier tech teams (Bronto & OneSignal) in continuously optimizing their platforms for our requirements

• Improve multi-brand sales and increase traffic through in-store activations, events, special launches, promotions and gifting schemes. • Responsible in effectively developing and executing all multi-brand and concession Pop Ups to help achieve Sell Through targets. • Support the Head of Marketing in preparing and monitoring the retail marketing budget and related expenses. • Support the Head of Marketing in weekly and monthly reporting duties. • Strengthen the digital journey in-store and develop a virtual reality experience.

• Executed all aspects of yearly strategic marketing and promotional plans such as marketing and media planning, advertising, promotions, public relations, product development and research • Collaborated with agencies and suppliers to ensure the effective implementation of in-store RBM initiatives. • Worked alongside the Visual Merchandising Team to develop and ensure effective execution of seasonal windows and RBM activities • Organised photoshoots in order to create own Brand Lookbooks • Planned and organised brand events and fashion shows. Sought through all marketing aspects during the Stella McCartney in-store appearance for the kids collection launch in the Katakeet store in Mall of the Emirates.

• Develop innovative and creative media content across social media platforms • Report to marketing director and collaborates with graphic designer and webmaster to ensure a cohesive social media identity • Create and maintain relevant social media accounts • Keep track of social media trends and competition

IMPACT BBDO —Riyadh, Saudi Arabia (April- June 2013) Advertising Company, part of the Global BBDO Network employing more than 15,000 employees Internship: Working both in the client-servicing department and with the creative team and designers acting as the main point of contact between the teams and the clients. • Assisted with the campaign launch for the Samsung S4 across Riyadh aimed at enhanced market penetration by creating awareness and building the brand presence. • Supported the development of a targeted advertising campaign for Abbott, the number one pediatric nutrition brand in Saudi Arabia highlighting product enhancements producing a positive impact on sales. • In conjunction with the launch of a new range of credit cards for Riyadh Bank, helped devise the marketing campaign for both current and potential clients throughout Riyadh. • Assisted in the creation of advertising campaigns for Electro Stores that are founded by the largest electronics trading company in Saudi Arabia.

Hult Action Project Team sponsored by Swarovski, during which our team reported to senior management. Our team prepared a business case and action plan for Swarovski on "How can Swarovski develop and take to market products with homeopathic properties?"