Thomas B.

Marketing Effectiveness Manager @ MountainView

About

MountainView helps clients improve their marketing effectiveness and engineer growth by applying insights from behavioural and marketing science. We blend academic rigour with real-world marketing experience to translate complex science into clear evidence-based approaches that challenge assumptions, reveal overlooked insights, and equip marketers with the relevant skills and tools they need. Ultimately we help marketers make better decisions that lead to stronger brands and sustainable growth. Feel free to get in touch if that sounds appealing.

Country

City

United Kingdom

Industry

Marketing & Advertising

Skill

Global Strategy, Fast-Moving Consumer Goods (FMCG), Localization, Media Measurement, Senior Stakeholder Management, Measurement, Marketing Effectiveness, Media Buying, Fluent English, Fluent German, Conversational Italian, Microsoft Office, Social Media Marketing, Media Planning, Marketing Communications, Outdoor Advertising, Digital Media, Print Media, Content Marketing, Nielsen Data

Experience

Marketing Effectiveness Manager

MountainView

2025-8 - Present · 1 yr 2 mos

Helping marketers all around the world engineer growth and improve marketing effectiveness for their brands.

Global Campaign Planning & Brand Media

FARFETCH

2023-5 - 2025-8 · 2 yrs 4 mos

London, England, United Kingdom

- Manage Plans For All Brand & 360 Marketing Campaigns - from budgeting and goal setting to briefing and planning to activation and analysis - Balancing a Brand & Performance Mindset - working with specialist teams to establish operational goals and work plans - Support Creative Asset Development - Manage external partner relationships (incl. MMM)

Global Lead: Go To Market & Media

Zalando

2021-1 - 2023-4 · 2 yrs 4 mos

Berlin, Germany

- Driving Media Excellence: guided deployment and measurement of top- and mid-funnel media budget across multiple objectives, all channels and 25 markets - Annual Planning - Agency Management - Localisation: Supporting local Marketing teams in the Nordics, UK and Ireland and BENELUX to develop market-specific activities, media plans, and partnerships to bring the Zalando brand to life in a relevant manner for local customers

Global Strategist

Mindshare

2018-6 - 2021-1 · 2 yrs 8 mos

London, United Kingdom

Client: Unilever Global Media Strategy including frameworks for funding, full-funnel data tactics. And of course campaign flighting, activation, and measurement.