Taysa Coelho

Web Content Editor @ 7Graus

About

In +12 years of professional experience, I have worked on different areas of Social Communication, such as web content writing, press office and business communication. Graduated in Journalism at UFRJ, I have a Lato Sensu post graduation degree in Integrated Organizational Communication at ESPM. I have worked in Grupo Leader's Internal Communication sector, where I helped to implement and updated the new intranet and organize events and actions for the company's employees. At Colégio Santo Agostinho - Leblon, I was responsible for developing the Communication area, working on social networks, updating the institution's website and planning the school's new web portal. Meanwhile, I kept producing articles for TechTudo, one of the largest technology Brazilian websites, which I collaborated for three years. Currently, I am part of 7Graus' team, one of the world's leading web content production companies. This diversity of experiences helped me to acquire a systemic and a multidisciplinary view of the area. Furthermore, I developed skills such as proactivity, sense of collaboration for teamwork, autonomy and the ability to deal with adversities. I also refined skills such as image editing, writing with SEO techniques and analysis of possible articles with tools such as Google Trends and SEMRush.

Country

City

Brazil

Industry

Public Relations & Communications

Skill

Mídia digital, Autoria web, Estratégia de conteúdo, Gestão de conteúdo, Escrita criativa, Gestão de projetos web, Blog em redes sociais, Português, Copidesque, Planilha eletrônica, Competências pessoais e sociais, Communicação estratégica, IA generativa, Inglês falado, Criação de relacionamentos, Escuta ativa, Marketing por e-mail, Tradução, Atenção a detalhes, Envio de mensagens

Experience

Web Content Editor

7Graus

2023-10 - Present · 3 yrs

Portugal

- Strategic content: data research (Google Trends, AnswerThePublic) to develop articles aligned with the interests of the target audience. - SEO optimization: writing and improving content on culture and technology, using tools such as Ahrefs and Screaming Frog, to increase visibility and organic traffic. - Automation with AI: use of ChatGPT, Gemini, and DeepSeek to speed up the structuring and production of articles while maintaining quality and authenticity. - Team management: leading writers, with continuous monitoring and feedback, to increase productivity and quality of work.

Web Content Manager

7Graus

2019-3 - 2023-12 · 4 yrs 10 mos

Portugal

Web Content Writer

TechTudo (Editora Globo)

2016-5 - 2019-1 · 2 yrs 9 mos

- Optimized writing: production of news, tutorials, and reviews about technology on WordPress, adapting the content to different audience profiles. - SEO and data analysis: application of search engine optimization (SEO) techniques in textual production. - Identifying trends: use of Google Trends and RSS aggregators to propose topics in line with reader demand and traffic opportunities.

Communication Coordinator

Colégio Santo Agostinho - Leblon

2016-9 - 2017-11 · 1 yr 3 mos

Rio de Janeiro, Brasil

- Implementation of the Communication Area: creation of the sector from the ground up, with definition of strategic processes, workflows, and content guidelines to align institutional and digital communication. - Redesign of the Institutional Website: leadership of the modernization project, from information architecture to the production of optimized content, resulting in a more intuitive website with a better user experience. - Engagement Strategies: development of integrated campaigns (monthly newsletters, event coverage and online dissemination) to strengthen the relationship between the school management, students and families. - Social media management: production of visual and textual content for Facebook and Instagram, with an increase in organic reach and interaction with the school community. - Multichannel communication: creation of institutional materials (news, news releases, and newsletters) to publicize pedagogical projects, keeping the community informed and engaged.

Press Officer

Empresa Olímpica Municipal - EOM

2016-6 - 2016-9 · 4 mos

Rio de Janeiro, Brasil

◉ Assistance to national and international journalists; ◉ Contacting journalists to invite and confirm their presence at official City Hall events related to the Rio de Janeiro Olympic and Paralympic Games.

Internal Communications Analyst I

Lojas Leader

2014-9 - 2016-4 · 1 yr 8 mos

◉ Planning and execution of internal marketing actions; ◉ Communication plan development; ◉ Content production for the intranet website; ◉ E-mail marketing content production; ◉ Cooperation on the intranet website restructuring project.

Informatics and Electronics Interim Editor

Globo

2014-5 - 2014-9 · 5 mos

Rio de Janeiro, Brasil

◉ Content searching, planning and suggesting; ◉ Coordination of the external writing team and of the interns; ◉ Event coverage (4K broadcast in 2014 World Cup and launching of "My Cloud" external hard drive in Santiago, Chile); ◉ Data analysis with Google Analytics.

Journalism intern

Globo

2012-8 - 2013-12 · 1 yr 5 mos

◉ Technology web content writing; ◉ External writing team texts proofreading.

Press Office Intern

Projeto Paralelo Comunicação

2010-4 - 2011-6 · 1 yr 3 mos

◉ Press releases writing and sending; ◉ Content writing for the company's Twitter and blog; ◉ Follow up with the journalists contacted; ◉ Monitoring of customers during interviews.