PATRICK TAY

Responsible for the growth and development of Multivac's bakery business in Asia. Works closely with Fritsch Bakery Technologies (part of the Multivac Group) to deliver solutions for bakeries across Asia. Collaborates with international bakery partners (ingredients & equipment) to achieve a one stop/turnkey solution for both artisan and industrial bakeries. Established framework for regional baking test centers located in Malaysia and Thailand. Facilitates baking demonstrations on FRITSCH equipment to showcase Bread, Croissant and Pastry production.

• Responsible for the sales of Flexco's Light Duty Range of Products (Belt conveyor related products) in South East Asia (Indonesia, Malaysia, Vietnam and Singapore) • Played a Market Development role, working hand in hand with the respective country sales manager to penetrate Flexco's Light Duty Range of Products in SEA and East Asia (Japan, Korea, Philippines, Taiwan and Thailand) • Explored alternative distribution channels in selected sales territories i.e. Pop up retail • Independently managed a sales team in Indonesia with sales executives based in Indonesia • Accurately forecast revenue for respective sales regions through collaboration with Sales Team and understanding deals in the pipeline with channel partners • Created annual site plans in line with the Corporate vision to realise ambitious, projected growth in organisational revenue • Embarked on the use of social media to extend marketing campaign reach and better relate with younger and more connected audiences • Created market awareness for the light duty range of products through showcase at Industrial Trade Shows in Japan (MOBAC and FOOMA Japan 2017), and target specific roadshows in Philippines and Thailand • Related on-site challenges to Corporate (USA) and scored opportunities leading to new product development • Fine-tuned existing pricing strategies via market feedback to regain market share in critical segments • Executed competitive studies across market segments and correlated to trends resulting in market share increase/decrease • Managed channel partners (Distributors, Dealers and Agents) and ensured channel partners align to organizational values • Supported high profile manufacturers and/or customers (OEMs) with their R&D activities – product incorporation • Kept abreast with current trends in the conveyor belting industry to ensure that repercussions to Product lines are properly received and anticipated

Responsible for the sales and market development of Flexco's Light Duty Range of Products in Indonesia, Japan, Malaysia, Singapore, Thailand and Vietnam Worked closely with the Sales and Marketing Manager to explore alternative distribution channels in sales territories Created market awareness for the light duty range of products through showcase at Industrial Trade Shows in Japan (FOOMA, Logistech), Thailand and Vietnam (Propak) Collaborated with Marcomms on three (03) noteworthy product launches at the FOOMA Japan 2012, Propak Asia 2015 and Propak Vietnam 2013 Industrial Trade Shows. Obtained substantial media coverage in renowned trade publications Collaborated with the distributor to establish a well-received showroom in Vietnam, in line with Propak Vietnam 2013 Initiated a case study to examine the viability of a predominant OEM business model (Direct Sales) for the light duty range of products in the central Java region, Indonesia Adopted a proactive role in troubleshooting issues encountered by end users using the product. Coordinated with Headquarters in the USA to resolve and eradicate these issues Upkeep brand expectations through educating and instilling correct practices associated with the use of the product Self-Motivated to achieve yearly sales budget and growth through meticulous planning and timely product launches Acquaintance with diverse industries ranging from Food, Logistics, Paper and Pulp, commercial laundry as well as FMCGs (not exhaustive) Worked closely with channel partners (Distributors, dealers and agents) and serviced many high profile manufacturers and/or customers Established and Managed a regional Repair Hub for Flexco's equipment sold in South East Asia / East Asia Familiarity with regional business cultures and practices in the South East Asia and East Asia

• Spearheaded a Project Team which executed the upgrading of the Hong Kong International Airport - Baggage Handling System • Implemented cost saving measures to ensure that the project Budget was carefully maintained and not exceeded • Analysed technical drawings and derived a timely execution plan which met the project schedule’s requirements • Coordinated with suppliers to ensure timely delivery of components and sub-systems required for the commissioning of the system • Initiated a taskforce which looked into the premature failure of Belt Conveyors delivered under the project. Identified and introduced radical changes to eradicate discontinuities in system processes • Maintained a cordial business relationship with the client (the Airport Authority Hong Kong) through frequent business trips to Hong Kong • Secured key deals by displaying an understanding of the clients’ needs and requirements. Researched and collaboratively implemented the best solution for the client after meticulously exploring all possibilities and constraints • Managed and actively played a crucial role in the commissioning of the Belt Conveyor System delivered to the HKIA • Affirmed the timely delivery of the project through active scheduling and feedback • Orchestrated the submission of technical documents for the upgrading of the Singapore Changi Airport, Transfer Bag System. • Worked with the relevant technical teams in the Changi Airport Group to confirm the accuracy of the as-built drawings provided by the client