
Taylor Strasburg
Manager, Strategic Insights @ Ameriprise Financial Services, LLC
About
An analytical and forward thinking individual with a passion for furthering understandings about people - both holistically and individually - as well as for innovative learning. Translating data to tell stories concerning human behavior.
United States
Minneapolis
Financial Services
Social Media Marketing, Research, Group Work, Media Psychology, Marketing, Customer Service, Online Marketing, SEO, Microsoft Excel, Microsoft Office, Social Media Optimization (SMO), Teamwork, Market Research, Time Management, Pay Per Click (PPC), Social Media
Experience

Adjunct Media Studies Lecturer
Council Bluffs, Iowa, United States
• Developed coursework for Electronic Media Sales and Programming for Electronic Media catered to first and second year students • Managed student to lecturer relationships in online format through setting up organized weekly communication in telecom environment

Associate Consumer Insights Manager
Greater Minneapolis-St. Paul Area
• Managed the execution of CX surveys by monitoring key objectives while training colleagues on the utilization of CX dashboards • Launched multiple CX programs, including internationally, to meet shifting corporate directives • Utilized communication skills to translate insights and analyses into business recommendations • Collaborated with Directors to develop new CX strategies and collaborated with Insights team members to provide cross-functional analyses

Market Research Associate
Greater Minneapolis-St. Paul Area
• Design, execution, analysis, and reporting of surveys conducted on the internally managed survey platforms • Leveraged communication skills to transfer analysis and insights from research into an effective presentation format. • Assisted the Consumer Insights team members with their projects, provided logistics support for field work when needed, and supported through other ad hoc projects.

Graduate Assistant
Lincoln, Nebraska Area
· Individually created methodology, completed qualitative coding, analyzed qualitative data, and communicated findings for unbiased online content analysis · Aided staff through analyzing quantitative data with research projects in the fields of education and digital marketing · Supported in content analyses on online media platforms and televised sporting events · Assisted in class logistics like attendance, grades, and technical issues · Lectured on the topics of advertising, public relations, and social justice's relationship with the media to classrooms of over 200 individuals

Interactive Media Specialist
Sioux Falls, South Dakota Area
· Managed a daily content calendar for all social media platforms including Facebook, Instagram, Snapchat, and Twitter. · Created a blog on a weekly basis that targets key search terms in the industry, as well as create clickable content to increase website traffic. · Planned, produced, and stylized social media imagery and videos from pre-production to post. · Served as the online voice by crafting customer-facing copy for social, email, and search network channels. · Analyzed social media performance on a monthly and quarterly basis; worked to optimize campaigns' reach and engagement accordingly.

Undergraduate Media Research Assistant
Vermillion, SD
· Collected psychophysiological and self assessment measurements involving cognitive processes of media and brands. · Analyzed data from results of our measurements and helped construct the meaning of our findings. · Co-authored conference paper pertaining to transportation and narrative engagement theories with an Assistant Professor.

Administrative Assistant
Vermillion, SD
· Responsible for scheduling events for up to 80 people at the University's Freedom Forum including: research conferences, university affiliated training seminars, and weekly community club meetings. · Served as proctor for proficiency and CLEP exams in the Media Department at the University.
Taylor Strasburg's Contact Information
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