Taylor Petrone

• Spearhead influencer mailers for new to market launches, identifying top engaged creators to receive with a minimum of 6x Return on Investment in Earned Media Value • Coordinate brand events and activations in partnership with Social and Marketing Teams to foster long-term influencer and community relationships • Track and oversee influencer seeding, mailers, UGC and Paid campaigns to recommend best strategies for future launches based on impact and engagement • Staying up to date with competitors, social trends, and brand activations across multiple digital and real-life touchpoints

• Assist in identifying top engaged community members across all social platforms; manage and build lists of top engaged community members for key marketing initiatives • Help manage Geneva community daily, working with moderators to organize key tentpole initiatives • Support team with conceptualizing, planning, and executing real life and virtual events

• Manage POS systems and provide customer service to over 50 shoppers per day • Complete floor-set biweekly, visually merchandise store windows and in store displays • Achieved 30% conversion rate and 90% loyalty membership • Supervise and train new brand representatives

• Analyze social media performance metrics to identify ideal content creators that fit brand values • Identify and reach out to popular and diverse niches to source content creators to work with • Record engagement rates, brand work and content styles from potential collaborators

• Manage POS systems and provide customer service to over 50 shoppers per day • Develop expertise on over 50 brands, products, and ingredients to educate shoppers on • Complete floor-set biweekly, visually merchandise in store displays to increase sales

· Optimized account engagement through community development tactics including comment interactions, follower engagement, and direct message promotions · Analyzed social media performance metrics to identify insights and engagement opportunities · Leveraged insights to develop creative engagement strategies that optimized KPI’s versus last year