Taylor Midghall

Oversee day-to-day account management efforts for a variety of hospitality clients, ensuring all influencer campaigns align with client goals. Lead influencer research, outreach, and contract management, and monitor content to ensure alignment with campaign objectives. In addition, I collaborate on client events and contribute to integrated PR strategies. My role regularly involves client communication, project management, and staying current with industry trends and tools to maximize success with creators and social platforms.

Managed organic social on Instagram, TikTok, Pinterest, and FaceBook; designed content for stories, static posts, and video content; planned and implemented campaigns across social platforms; conceptualized photo and video shoots; wrote captions and relevant copy; maintained and developed consistent branding and voice for all initiatives; developed multiple brand partnerships for different campaigns and giveaways.

Established and created a social media strategy for the company; designed and coordinated social media calendar for Twitter, FaceBook, and Instagram accounts; increased blog traffic, and updated blog with bi-weekly new blog posts.

Advised in developing an overall marketing strategy, helped identify and refine brand voice and online presence, provided operational support on internal and client-facing projects, and aided on research projects and internal panel surveys.

Ideated and created dynamic and educational graphics for social media, established visual brand guide for Parachute's online presence, coordinated with fellow graphic designers and social media managers on posting cadence and schedule, and aligned with fellow designers and social media mangers on copy content and overall design.

Pursuing a BS in Advertising with a focus in art direction + design and a minor in Ethnic Studies.