Taylor Darragh

Activated Proctor & Gamble’s babycare portfolio digital buys across programmatic and direct landscapes for display, video, and audio. Lead or collaborated on over 100 campaigns of varying duration from client negotiations through creative sourcing, trafficking, programmatic building, troubleshooting, and reporting. Managed client expectations through effective and simple explanations of esoteric concepts, timely reporting, and bespoke analyses on a weekly and daily basis. Trained and delegated Junior Digital Strategists across accounts to enable efficient workflow.

Ensured the implementation of the Digital Planning Process across programmatic buying. Worked with Strategy team to understand goals, address client needs, and communicate campaign insights back to clients. Provided inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms. Managed billing and reconciliation process for programmatic and direct buying

Scheduled and managed audio and editing sessions using computer system called ScheduAll. Processed freelance and production staff’s timesheets and distributed them to appropriate budget handler. Contacted and arranged crew members for upcoming studio and on location shoots. Invoiced all audio sessions, edit rooms, studio production and control room sessions.

Attended meetings with broadcast teams to discuss product related requests and ensure those requests are carried out. Helped guide Visual Coordinators through daily duties, with a focus on product displays and studio related communications. Prepared and worked high-profile shows, and interact with high-profile Guests and Teams. Anticipated, and reacted to, Show Host and Guest needs during the HSN broadcast.

Prepared and maintained product displays for HSN broadcast and collaborate with Guests on them. Coordinated product movement from prep areas to studios during the HSN broadcast. Provided Hosts and Guests with studio support for product related needs. Collaborated with HSN broadcast teams to address any product related needs, including setup and demos.

Operated graphics for the live show Shadowed crew members and observed their hourly tasks Assisted with all aspects of producing a 24 hour live broadcasted cable television show Operated robotic cameras during off-line tapings

Organized a standards packet to ensure the organization remains in good standing with the university. Communicated information from bi-weekly Panhellenic meetings to the Chapter's executive board to keep them informed on events in the community.

Presented a new product pitch as part of an intern group project to senior executives of the company Completed a competitive analysis of the market for the sales team Researched trends in the market to assist the licensing team in upcoming product expansion Created CADS and compiled concept boards for the design team

Supported team of 6 recruiters. Entered jobs, logged interviews, submitted candidates for jobs. Alphabetized and filed applications. Worked on candidate searches. Sent skills tests to candidates.

Answered and screened calls. Signed and coordinated packages, mail, and messages for employees. Scheduled conference rooms. Coordinated catering for in-house conferences. Maintained cleanliness in the food area of the workplace.

Worked as part of a 5 person team on Itunes project. Entered metadata into the computer using CD disks. Identified problems with audio files. Assisted supervisor with naming different issues that were discovered.

Minored in Psychology, Overseas Studies Program: Semester in Florence.