Taylor Amos

Lead and execute integrated B2B marketing initiatives supporting revenue growth across a nationwide, field-driven organization. Partner closely with executive leadership, sales, and operations to align campaigns, content, and communications with business strategy and high-intent services. Key Responsibilities & Impact Own end-to-end campaign strategy and execution across demand generation, digital marketing, events, sales enablement, and internal communications Build and manage multi-channel campaign calendars aligned to seasonal demand, vertical markets, and priority services Develop and deploy email campaigns, landing pages, and digital content using HubSpot, with direct ties to quote requests, inspections, and sales CTAs Optimize funnel performance by tracking and improving CPL, MQL volume, and lead-to-opportunity conversion rates Partner with Sales to manage lead visibility, routing, and handoff through HubSpot and Salesforce CRM Create and maintain sales enablement tools including flyers, pitch decks, brochures, and field-ready assets Plan and execute customer-facing events and tradeshows, managing logistics, lead capture, and post-event follow-up while tracking ROI Lead internal marketing communications including company newsletters and field updates, supporting alignment across distributed teams Collaborate with internal stakeholders, freelancers, and agency partners to ensure timely, on-brand execution Build scalable templates and processes that improve marketing efficiency and field enablement across locations Core Skills & Expertise -Performance-driven B2B marketing and campaign analytics -HubSpot marketing automation and Salesforce CRM integration -Sales enablement and field marketing support -Event marketing with KPI and ROI tracking -Cross-functional collaboration and executive-level communication -Strong ownership mindset with the ability to translate strategy into execution

Lead the strategic development and implementation of annual campaign initiatives across key markets and customer demographics to achieve overarching business objectives. Create and refine impactful, tailored campaigns across diverse media platforms to maximize engagement and drive results. Manage budget allocation and media strategies, selecting optimal channels to effectively reach target audiences. Conduct thorough research to identify ideal media channels and oversee the deployment and analysis of campaign assets. Drive customer engagement across social and owned media channels, leveraging analytics to measure performance and inform optimization efforts. Collaborate closely with cross-functional teams to develop compelling content and support organic growth initiatives through SEO activities. Utilize internal and external resources as necessary to execute campaigns and capitalize on internal and external opportunities.

Collaborating with various departments, including marketing, golf, and food and beverage, I spearhead the development of innovative ideas, initiatives, and services tailored to enhance the membership experience. This includes overseeing club-wide communications strategy implementation, managing member events, and employing creative thinking to drive marketing initiatives and enhance club communications. Additionally, I manage social media channels, crafting engaging content and analyzing metrics to optimize audience engagement and brand visibility, thus contributing to overall marketing effectiveness.

To provide leadership and guidance to the Alliance Eventures meetings and incentive travel team and be an integral member of the corporate leadership team for the initiation and execution of all Alliance events and trips. Develop plans to advance the company's mission, objectives and financial goals. Support the CEO, our agents, administration and operations to insure business efficiency, quality, service, and cost-effective management of resources by creating a maximized benefit of allocated budgets.

My responsibilities included maintaining timeliness when completing my work associated with learning core roles of my position. I was taught how to lead a store team, by being able to work with managers in the building to learn how each work center impacted another. I was also able to learn my own personal strengths pertaining to my leadership and management style.

My responsibilities were to reach out to campus organizations to organize presentations promoting Target, their internships, and other positions they have to offer. I also attended campus events such as career fairs, information sessions, and classroom presentations to give presentations and answer questions that people may have regarding Target.

As an Intern at Simply Southern I learned all parts of the business. My responsibilities were maintaining operations, taking and processing orders, assisting with trade shows and helping with preparation for them. I took part in all steps of completeing an order for a customer by taking the order, submitting it, processing payment, pulling the order from inventory, and making sure the products were packed and shipped to the correct destination. This internship helped me to understand everyday operations for a nationwide specialty manufacturer and distributor.