Taylor O'Brien

Recruitment, On-Boarding, Training: • Contribute innovative ideas and goal setting opportunities during weekly team meetings, by identifying areas of opportunity and coaching as needed to enhance team performance. • Support the training process for new Student Marketeers, ensuring they are onboarded effectively and equipped with the skills and knowledge required for success in their roles. Executional Excellence: • Demonstrate sampling techniques during shifts, showcasing the brand's executional excellence and providing a hands-on example for team members to follow. • Offer in-field coaching to fellow Student Marketeers, sharing best practices for driving trial and engaging with consumers both on campus and in the market. Management + Team Support: • Provide expert brand and product knowledge to my fellow Student Marketeers, ensuring they are well-equipped with the information needed to represent the brand effectively. • Inspire and motivate by teammates by demonstrating a passion for Red Bull's mission and values, fostering a positive and enthusiastic team environment.

As a Student Marketeer, I play the essential role of distributing product and organizing events through Red Bull's brand marketing strategy. I get the opportunity to travel throughout the city of Baltimore and D.C., as well as schools throughout, sharing the premium brand that is Red Bull. I continuously build connections with the consumer, and get to communicate with customers of a variety of ages and backgrounds.

• Coordinate and schedule all meetings, overseeing the entire process from initial planning to execution. Manage weekly email updates and day-of reminders to ensure smooth operations and maintain high attendance rates, fostering effective communication and organization within the team. • Plan and organize a variety of events, including securing high-profile speakers and coordinating training sessions. Handle all logistical details from conception to execution, ensuring seamless event delivery and participant satisfaction. • Conduct thorough communications and interviews with potential clients, meticulously drafting contracts and creating detailed overview sheets. Streamline the onboarding process by ensuring all necessary information was accurately captured and easily accessible. • Monitor the progress of multiple projects, diligently tracking deliverables and collaborating closely with consultants. Identify and implement strategies to achieve measurable business results, ensuring that project goals were met and exceeded.

• Created graphics and maintained activity on social media platforms, spearheading all marketing activities and constructing marketing materials that increased club membership from 27 to 64 in one semester. • Planned and implemented club social events outside of regular weekly meetings, retrieving client testimonials, creating new client case studies for the website, and maintaining the website by adding new client logos and information. • Conducted onboarding, weekly meetings, and speaker events to enhance members' skills and knowledge, effectively assisting local startups and small businesses.

• Led 7-member teams for two start-up companies, FlaveApp and GetGFTD, to address their challenges, develop solutions, and introduce new users.

• Facilitate the growth of companies, Agui Swim and Wight Tea Co., by working amongst teams to increase the clients' marketing materials and presence on campus.

• Lead end-to-end development of Robertet’s latest product sampling kit, using trend-forward ideas and leveraging social media and AI for ideation. Validated concepts through Toluna Start and oversaw kit creation, fulfillment, and distribution to the company’s largest clients. • Supported internal malodor testing and introduced new research methods to uncover consumer insights in fine fragrance and beauty, facilitated projects for the Consumer Insights & Sensory team.

Create all outgoing graphics and advertisements for the company. This includes all out-going emails, social media posts, company signs, and advertisements.

As store manager, I lead a team of eight to ten, where we work to provide customer service and lead customers in taking proper care of their pools and patio. This involves: •Maintaining the store and service schedule •Determining issues of pool equipment and directing customers to the proper parts and service •Managing all outgoing marketing for the company •Handling company finances •Accurately testing pool water •Maintaining an organized store and office •Training new employees

Since September 2019 I have worked at Sahara Pools & Hunterdon Ski and Snowboard, my local pool and ski company. I have done various jobs such as memorizing and selling various pool supplies and ski and snowboard parts, learning and teaching how to balance pool chemicals, customer service via phone and email, marketing for emails and social media, and many more things.

I made a variety of graphics for events through Loyola Athletics. This included advertisements for the televisions around school, and the schedules for basketball and lacrosse, that were posted on the back of the campus shuttle busses. I also photographed for multiple sports such as soccer, basketball, and volleyball.

Worked at my local Italian restaurant as a waitress where I had to memorizing multiple menus and specials each week, accommodated to customer difficulties, managed my time with 20+ tables at once each night, and organized the kitchen and seating area.

Czech Republic Study Abroad Program