tayler cresswell

I have been involved in the development of the site and responsible for overseeing the editorial content and newsletter since its inception in September 2002. I worked closely with the Art Director and client to secure 5 years’ funding from Universal Studios. I helped to develop the site architecture and design. I wrote all copy, interviewed artists (a couple of hilarious afternoons with Lee Evans and Jack Dee). We have organised two live chats with Lee Evans – we promoted the event virally – resulting in a massive 900% increase in site traffic.

As Creative Lead for Dunlop, beinggirl.co.uk and for Agency.com’s biggest client, British Airways, I was instrumental in developing digital strategies and brand guidelines as well as web, viral and email campaigns. My work encompassed both business and consumer environments and covered every aspect of online and digital media content. I have helped to shape the creative team and develop processes and standards. I had line management responsibility for the copywriting team.

Work included creative ideas, copy and editorial content based on lateral thinking for design and communications material – both on and offline. Projects included websites for Mercedes-Benz, Smart and STOMP (www.stomp.co.uk) as well as training and internal presentations for the NHS and London Town Group.

Within a small in-house team, we developed tailored strategies and training materials for companies to promote and help implement flexible working solutions. I was responsible for editing, writing and delivering training. Clients included the NHS, GlaxoSmithKline, PricewaterhouseCoopers (they liked it so much they brought the company) and Shell.

I specialised in developing content for high profile animated interactive environments for pillar clients Ericsson and Ford. I wrote Ericsson’s online brand guidelines and created the global flagship website for Ericsson’s mobile phones division.

Editor for educational CD-ROM titles Women’s Rights and The Cold War.

Currently developing Brighton5, an initiative to inspire teens and parents everywhere to understand each other better and to be the change they want to see in society. Starting in Brighton, one city, one village, one group of 5 girls at a time, we will work with teens and get them thinking and creating with – and without – their smartphones. We will put them in touch with inspiring mentors and encourage them to redesign their environment or challenge attitudes to an issue. They will document their endeavours on digital and social media, inviting audiences everywhere to get involved. An accompanying radio show and podcast will see parents looking at the issues they and their teens face – from social media, relationships and body image to mental health, education and politics.